It’s no secret that Instagram is a great social media platform for creative entrepreneurs to use to grow their business.
However, with so many creative business owners using Instagram now, it’s becoming more and more important for you to make sure your post will catch people’s eyes as they scroll through their feeds.
In this post, I’ll show you three ways to quickly create eye-catching Instagram images.
Skip collages and use the “carousel” feature.
I used to see a lot more collages on Instagram before the carousel feature was made available. People would use them to share several photos at once, for example, to recap their weekend, vacation, etc.
To be honest, I’ve never been a big fan of collages for business because they tend to look cluttered and unprofessional. So, thank goodness we now have the carousel feature.
When you want to post several photos at once, I recommend going the carousel route, instead of creating a collage. This way, your images will still be full size and easy to see. Plus it will save you time, since selecting several photos at once is faster than creating a whole collage.
One business owner who’s been using the carousel feature well is Rachel of Haute Chocolate, one of my favorite stock photo sites. She uses the feature to showcase multiple new images she’s adding to her stock library.
Make sure image text is legible.
When it comes to putting text on your images, a little bit of text can say a lot — and only if it’s legible. Here are a few quick tips to make sure people can actually read the text in your images:
- Check that the background isn’t busy.
- Use fonts that are easy to read.
- Check that the color stands out and is easy-to-read against the background
- Be consistent in the fonts you use on your photos. Stick with 1-2.
- Avoid multiple lines of text, or scrunching text to make it fit.
Here are some images I created to illustrate these points. Take a look, and then see my critique of each.
If it wasn’t clear already, the image on the left is “good” and the image on the right is “bad”. Here is my critique of each one:
- Lots of white space
- Easy to read
- Font isn’t SCREAMING at me
- Text isn’t too tiny, yet it doesn’t fill the entire square
- Text doesn’t stand out enough
- Text is super close to the pencil (feels cluttered)
- Domain is overlapping so it gets lost
Bonus tip: You really don’t need to put your handle in the image. People who can see your photo can also see your handle. The only time it’s necessary to put your handle on the photo would be during a giveaway, where followers re-post your image on their own profile.
Aim for high-res photos that don’t need a ton of editing.
These days it’s pretty easy to avoid posting grainy, low-res photos. There are countless, high-quality stock photos sites where you can download high-res images for free. Plus, most of us walk around with decent camera in the palms of our hands (our phones)!
So, why are low-res images still showing up in people’s Instagram posts? In general, the problem comes in when people start editing photos too much (with apps like Afterlight).
Additionally, if you zoom in too much, even on a high-res photo, it can cause pixelation. For example, let’s say you take a picture of your desk, but you only want the keyboard and mouse in the shot…if you crop it too tight, the photo can get pretty pixelated.
Aim to take photos that capture (close to) the actual image you want to post. This will save you time when it comes to editing, and you’ll end up posting higher quality images.
Another key when it comes to grabbing people’s attention on Instagram, is consistency. When your followers recognize the look and feel of your posts in their feed, they’re more likely to stop scrolling. To stay consistent and save time, I’ve got a few tips for you in the video below!