As consumers, nothing is more frustrating than a slow-loading website. As business owners, the speed of our website is important so we don't lose our viewers. I see many Wordpress users asking why their Wordpress site is loading so slowly, and what can they do to fix it.
There can be a few different reasons, so it may take some trial and error to find and fix the problem. A great resource to also help discover what is causing problems on your site is gtmetrix.com. Here's a look at a few specific areas on your website that may be causing speed problems.
Sometimes, your website may just have a lot of or too big of photos. If you're editing photos in Photoshop, try saving JPGs for web - JPGs will also load faster than PNGs. Another option when you edit your photos is to bring them down to 80-85% quality. You won't notice a big difference on the web in quality, but it will be a smaller file size and load faster.
There are many different Wordpress plug-ins that you can install to help compress image file sizes. WP Smush, W3 Total Cache, GZip Compression, EWWW Image Optimizer, and WP Ultimate Cache - just to name a few.
On the flip side, too many or certain plug-ins can also slow down your site. Sliders often cause loading problems, and Sumome has been known to cause problems for many users. This is one area that might take some trial and error to figure out the culprit.
You've optimized images and plug-ins, but still have a slow site. There are a few other things you can check. Are you on a slow host or shared server? You might need to switch providers. Are you running ads? These sometimes are known to cause problems. Is your theme up-to-date? A theme that isn't updated to the current version could also be causing problems.