Business is hard. If you’re not struggling with things within your business itself (like not getting clients), you’re most likely dealing with more mental or emotional problems, like self-doubt. There are ebbs and flows for every business, and they all look different! The more experience you gain as a business owner, these problems become easier to handle – but they don’t disappear. In today’s post, I’m going to be vulnerable and share the things I’ve struggled with, and still struggle with, in the past six (short) years.
I don’t know very many entrepreneurs that don’t struggle with pricing themselves. Many of my business friends and mentors have told me over the years that I need to charge more – that my services and knowledge are worth more.
There’s a lot that goes into pricing – industry “standards,” needing to make enough to pay your bills, what clients are willing to pay, and much more. I know for me, my self-doubt shows its ugly head through my pricing. Don’t get me wrong, I’m comfortable with my pricing, and making plenty to pay my bills and such. But… I still hear from business friends that I should charge more.
Psst… Kristin Kaplan is a great pricing strategist, if you want more info and help in this area.
Yep, I have lots of insecurity. (And yes, I’m putting this out into the Internet for all to read. #irony) This is actually something I have struggle with most of my life, and my business is not immune to it. This is also something that I’m working on with my counselor. (Yes, I’m going to counseling – personal development is important, and there is NO shame in counseling.)
I struggle with this a lot when it comes to networking and putting myself out there. It’s hard for me to approach others, I feel uncomfortable asking for help, I don’t think that others will want to collaborate with me. You’ve probably heard that phrase about how we are often our own problem, holding ourselves back? It’s my fear that I will do that to myself!
I do know that sometimes you have to face fears head-on, which is what I did when I started doing video! No, it was not easy right away. It was actually about four months of doing video until I finally felt comfortable. So, whatever you are feeling insecure or fearful about – embrace it, and give it time to get easier.
I will be the first to admit, I am a workaholic / overachiever / perfectionist, and I have a hard time saying no. With all of this information, it’s easy to see why I probably get overwhelmed sometimes. Ha! Another level of the business overwhelm is the constant struggle with what we “should” be doing, or “should not” be doing.
It has gotten easier to beat overwhelm as I focus on what truly works for me and my business. I’ve also done a lot of work over the last few years to simplify and streamline my client process! Saving time in my day-to-day is a great way to get more done, which makes me feel less overwhelmed. I’ve outlined my client workflow in this video: