Lately, much of my client work has been focused on websites for small businesses. I love this, because my clients SEE the importance and value of having a rockin' website. My most recent website client was Rica Tan, a local musician! Rica is actually coming out with a new EP soon, so all the more reason to update her website.
Here's a look at Rica's previous website:
What needed fixed:
- The photo background made everything on the site very difficult to read. People come to your site to find more information on your products/services. If they can't read it, they'll just leave.
- It was not very user-friendly. The way that some things were arranged on the site didn't make sense. Rica really wanted to send people to her iTunes page, but it was difficult to get there on the original site.
- It really just needed updated content. Old events were still listed, MySpace was still linked, and newer music wasn't listed on the site. She lost contact with the previous designer, and wasn't comfortable updating things on Wordpress.
Here's a look at Rica's new website:
What's new on her website:
- First, we switched platforms. Rica's new website is built on Squarespace. I recommend Squarespace to a LOT of my clients because it's less maintenance for them. The number one complaint I hear from my clients is that they don't have enough time. Squarespace is user-friendly and takes care of updates and hosting for you.
- We updated photos and simplified the website as a whole. You see a large button on the front page directing people to iTunes. Her goal is to direct people there, so it makes sense to have it on the front page, instead of buried on a sub-page.
- Users can now preview two of Rica's tracks on her website! This wasn't something that Rica used on her previous site, but is really common among musicians.