When people visit your site, it’s your job to give them a valuable experience and communicate your overall brand message.
Even if someone spends a few minutes on your site and doesn’t end up reading your blogs, joining your email list or becoming a paying customer, at least you made it easy for them to quickly understand that your business offers solutions that don’t necessarily align with what they need.
On the other hand, clear navigation is like a compass for your ideal customer. They’re searching what you have — so make it easy for them to know they’re headed in the right direction as they move around your site.
All you need is a nice, clean navigation bar, menu titles that make sense, call-to-action buttons sprinkled here and there and a few other super-simple things.
I’ll show you how to make navigating your site a breeze in the video below: