Graphic Design Principles #3: Movement

graphic design principles movement

This is part three of my eight-part series covering the basics of graphic design! 

Movement is defined as the progressive development of a poem or story; or a change or development in something. In design, movement is the path the viewer’s eye takes through the work of art, often to focal areas – sound familiar from last week? Movement can be created with lines, edges, shape, and color within the design.

You could also think of movement as flow. You want the reader's eyes to flow smoothly through your piece – thus the importance of hierarchy. It should be easy for them to detect where to look next, and you want to be sure they are looking at the piece in the right order. Emphasizing the wrong things can confused the audience and interrupt the "flow" of your piece.

Here are a few designs as an example:

Your turn: Do any of your pieces have movement? Do they have a sense of flow? Look to see where you could add some elements to create movement – whether it's arrows, lines, or changing colors. Share a link or photo below after you update your pieces!

If you missed it, check out Part 1 and Part 2!