I have been working with Amanda of Picturesque for a few months now, and I'm SO excited to reveal her new brand and website. Amanda and I actually go waaaaay back -- we were neighbors for a few years during grade school! Now, 20-some years later, we both run our own businesses and collaborated on this brand overhaul.
Amanda previously did all of her own design work, and even though she liked the results, it took forever to get things designed. This is actually one of the most common reasons I see people hire a professional designer! Even if people can design, it's not their strongest skill, and therefore takes them longer to get things done. When you hire a designer (or any other professional who has a focus), that allows YOU to focus on what you do best.
For Amanda's new brand, she wanted something that was fun, bright, and airy. Her previous logo had a stylized butterfly as a part of it, which she wanted to keep -- to some extent -- in the new logo.
Here's a look at her branding:
Originally, we both agreed we didn't want to jump on the watercolor trend that so many photographers and other creatives are using. But, the small touch of watercolor in her logo actually makes sense for her brand. Amanda and her husband have 16 acres of land in the Oklahoma Cross Timbers Forest available for outdoor photo shoots for her clients. We used a red watercolor to represent the red dirt of Oklahoma!
As a photographer, Amanda has a lot of print pieces that she hands out to local venues and her clients. We wanted to do a total overhaul of her brand, and that included these print pieces -- so every "touch point" of her brand was enhanced. This included information booklets, pricing brochures, print release, cards, and client gifts. Below is a look at her guide that she gives local vendors, and a thank you card!
Throughout her materials, we wanted to keep the design simple and elegant -- letting her beautiful photographs do most of the talking! Her photography is bright and airy, so it's fitting that her design reflects that vibe.
The next big piece of this project was her website. Her previous website wasn't super mobile-friendly, and her blog was separate from her main website. These two things were the major aspects that needed fixed on her new website. Of course, we also wanted to attract more local clients through SEO, make it easy for people to connect with her on social media, and allow clients to view their online galleries.
AMANDA'S previous website and blog:
And her new website!
What Amanda had to say about the whole process:
My biggest fear about hiring a designer was that it wouldn't be perfect. As a visual artist, I know what I want but don't know how to get there (or even what "it" is until I see it). The logo especially was so important to get right. Jess did an amazing job of both listening to my feedback and giving me her creative insight to consider as well! She was easy to work with and was very considerate of my time by making lightning quick revisions so that we could keep moving forward.