Why engaging on social media is part of your brand

If you've been here before, you may be familiar with #FranktheChair. (If not, click here and see what I'm talking about!) #FranktheChair goes on a big adventure each month - whether it's going to Chick-Fil-A, flying Delta, or seeing the Gwinnett Braves. 

Recently, I sent out a tweet asking my friends where #FranktheChair should go this month! I wanted to see where others might want to see him go. One of my friends, Kacey, suggested that we take him to a Christmas tree farm. It is December, after all! 


She also suggested and tagged two specific farms we could visit. I visited both of their Twitter feeds, to see if they had posted anything recently about hours, or pictures, etc. This is what I saw: 

One, active on Twitter and engaging with their audience, and the other, unengaged and just sending their Facebook posts to Twitter. 

But, before I could do much more, guess who tweeted me? And, after hours! 

I asked them several questions, and got instant responses. While it may not be feasible for your business or church to respond to social interactions after hours, you CAN respond the next day (something that the other tree farm did not do). I would go as far as to say that social is becoming the new email/phone call. Are you going to just ignore emails, and not answer the phone? 

Your followers are REAL people. They are not just numbers.

A simple solution:

  • Download the apps for social media on your phone. If you don't want to be bombarded with notifications, you can turn those off. Make it a habit to open up the apps at least once a day, if not more, to respond to any comments.
  • Adjust the notification settings on your social media accounts to receive emails about notifications (many people turn these off). If you have email connected to your phone, you can easily be notified of new comments. (You can adjust your notification settings on your phone email app, too!)

Want to learn more social media strategy? You'll love these posts: