Social media is a big part of your business as an entrepreneur. It’s a daily exercise — strategize, time it just right, create the graphic or photo, post it, and hashtag it. There are so many tools out there to help users create graphics to post online — Canva, WordSwag, Pablo, etc. These are great resources, but they are also part of the problem.

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Tools like Canva and WordSwag are great because they have template options that allows users to just plug and play. These templates take the struggle and frustration of design away from users who don’t have design skills. The problem?

Your feed isn’t cohesive with your brand.

Or… even cohesive at all.

For example:

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These are actual Instagram feeds — I’m not piecing together images. But, there’s no consistency between each post. Different colors, different fonts, different types of images in the background — and frankly, some are hard to read. Why is this a problem? Why should you care?

brand recognition

You created your brand for a reason. You wanted to be professional. You wanted to make a name of yourself. If you have social media profiles that are named under your business, social media is an extension of your brand, not just a fun outlet. Consistency is key to brand recognition.

Wasting time

I know we’re ALL struggling to have enough time to do everything. Canva is a free tool, that makes it super easy to create graphics. They have templates that are sized correctly for each social media platform, plus design templates that let you just plug in new content. Or, if you’re like me and use Adobe Illustrator to create your graphics, you can save templates in there as well.

The solution? Simplify.

My rule of thumb is to choose two colors (besides black and white), and two fonts. You can do more, but that doesn’t always mean you should. If you have a style guide for your brand, then that’s what you should follow. If you don’t have one, now is a great time to make one! (Check out these posts on color and typography to give you a starting point!)

Your feed doesn’t have to be one color, or look like the exact same image over and over again. Here’s a look at my feed, and two other feeds (@reinaandcompany and @empoweryoudaily) that are very cohesive:

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This post isn’t about having a bright, white Instagram feed (though that is popular right now). It’s about creating a strong brand, that is recognizable. If you’re uploading graphics to social media — Instagram, Facebook or other — they need to be cohesive

We’re all aiming for strong brand recognition, right? 

You want people to see your social media posts, your products, your blogs — and instantly know that it’s you. That boils down to consistency. Whether that means always using neon backgrounds, geometric shapes, or animal prints — just be consistent. 

The easiest way to be consistent and save time is to have templates.

I know we’re ALL struggling to have enough time to do everything. Canva is a free tool, that makes it super easy to create graphics. They have templates that are sized correctly for each social media platform, plus design templates that let you just plug in new content. Or, if you’re like me and use Adobe Illustrator to create your graphics, you can save templates in there as well.

And, if you upgrade to Canva for Work, you can upload your own fonts and save your brand colors for easier access. Talk about a time-saver!

Save even more time!

What if you could create graphics that actually cause people to engage with you? What if your graphics could attract more clients? 

“Clients? Just because of some Instagram post?”

YES. I’m proof that I’ve gotten clients who found me on Instagram and Pinterest — and complimented me on the design of my graphics. (Which is good, since I’m a designer and all, ya know?)

Look. I know you’re thinking, “But I can’t afford to hire someone to make these graphics for me!” That’s why I created this guide. 

You’ll learn the simple steps you can take to make share-worthy graphics stand out in the crowd. Less time stressing out in Canva = more time for Netflix. Not only do I show you the difference between good design and bad design, but I tell you the fonts you should use, and even font combinations to use! Does it get much easier than that?

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