It’s no secret that blogging is great way to grow your business and build your brand. In the world of creative entrepreneurship, I’d say that most people have a blog that they’re updating on a pretty routine basis. Where I see a lot of online business owners missing the mark, though, is with blog graphics.
Some big mistakes I see include:
Being difficult to read
Having overly busy or unrelated background images
Lacking brand consistency
Sure it’s easy for me to spot improvements that other people could make with the images they’re using to promote blog content -- because I’m a designer.
And that’s exactly why I think it’s important for you to know that my blog graphics didn’t always look like they do today. In fact, just a year ago, I was putting almost no effort at all into my own blog graphics.
They were just blah.
For me, the quality of my blog images became a problem when I realized the power of Pinterest.
If you didn’t already know, Pinterest is the #1 driver of traffic to blogs (in terms of social media platforms). Which means that if you want to drive traffic to your blog so that you can connect with a larger audience and ultimately earn more in your business, Pinterest is a great place for you to focus your promotional efforts.
Since Pinterest is incredibly visual, there’s almost no getting around the fact that if you want the platform to work for you, your images (read: blog images) need to perform.
How to improve your blog graphics for Pinterest:
Clearly display the topic using bold font
The Pinterest feed is already crazy-busy. You’ve got to grab people’s attention and inspire them to click. To do this with a blog graphic, your image needs to clearly communicate the content it’s associated with, and it has to be readable.
This doesn’t need to be rocket science. Make sure that your overall blog title is clear..not clever, so that people understand what they’ll get out of reading your content. Then, pick a bold font to display your blog title on a vertical image. Even though your brand fonts might include a modern, thin option or a feminine script selection, stick with bold text whenever you can for easy-to-read blog images that people will click.
Use background images related to blog content
The “bottom line” purpose of a blog graphic is to give people a peek at what they’re going to get if they read your blog content. That said, if a blog graphic has a background image that has little or nothing to do with the actual value delivered in the blog content, the graphic isn’t serving its purpose.
Picking an image that relates to the content of each post can be as simple or as complicated as you want to make it. Avoid having to take hundreds of photos or buy a whole bunch of stock images by using the same several images, on rotation for specific blog categories.
For example, let’s say you’re a life coach and your blog categories include career, health, relationships and motivation. For the “career” category you could have 2-3 photos (like one of someone walking on a city street in professional attire, one of a desk and one of a small meeting).Then, you could insert one of these photos into your blog graphic template (spoiler alert: don’t freak out if you don’t have a template yet, just keep reading) depending on which one relates best with a specific blog post.
This is the best way to save time and increase your brand recognition on Pinterest. When you use a blog graphic template, you can swap out background images (or just use a color/pattern/texture if that’s your thing), change the text to match your post title -- and your graphic is good-to-go in five minutes or less.
This is way too easy not to do.
Check out the predesigned blog graphic templates in Canva. All you have to do is customize the colors and fonts to fit your brand, so why wait? Get this essential step done today. Then, replace a couple of your old blog images with new images from the template, pin them to Pinterest and watch the repins begin!
To get more Canva help, grab my free Canva fonts guide!
Using the right fonts at the right time is one way to level up the look of your graphics. Get The Ultimate Guide to Choosing Fonts in Canva to help you feel more confident in your design.