{Video} Creating a feminine brand without using trendy script fonts

Font stereotypes have been around for decades. I mean, I can think back and I don’t exactly remember any guys using “Curlz MT” as the title fonts on their sixth grade book reports. Not that I would use it either though… come on now. Papyrus all the way. (What was I thinking?!)

If you’ve put much thought into your own brand image, then you’ve probably noticed a lot of female entrepreneurs use soft, script-y fonts in their logos and on their websites. That’s because those fonts a sort of the “fast pass” if you want to instantly convey femininity in your brand.

Still, I know plenty of girl bosses who want a brand image with a hint of femininity, but the soft and script-y stuff doesn’t quite vibe with their bold business personality. If you happen to fall in that category, just know that I’m right there with you.

Good news! It’s completely fine to use bold fonts for a feminine brand.

And I’ll show you exactly how to balance these bold and feminine elements to find the perfect font in the video below.

If you’re like me and you don’t totally vibe with the soft and script-y fonts when it comes to your brand image, check out these cool creatives who use bold fonts while maintaining a strong sense of femininity in their style.