For most of us, blogging can be pretty time-consuming. And unless you’re a full time blogger, you need to make sure that each minute you spend crafting posts is time well-spent. So the only way to do this, is to get more eyeballs on your every bit of content you publish.
Sure, there are a million and one ways to attract more readers to your blog. But it’s a basic business principle that it’s a whole lot easier to take continue serving and selling to current customers, as opposed to finding new ones. The same goes for your blog. It’s far more efficient to engage your current readership, than to try attracting fresh eyes each and every time you post. So how do you make sure the people who know and love your blog get excited and read what you post?