Whether you're DIY-ing your site, or just thinking about making some tweaks, you probably need a second pair of eyes. There's a popular service called Peek User Testing that I love to use, and recommend to many people.
This is a great tool for entrepreneurs, because not everyone can afford to hire a designer or strategist. Peek is free, which is great except, you know there's a "catch" with all free things.
Check out the video below to see what I mean:
If you try Peek and decide you want some more strategic help, I offer website audits!