One of my favorite things to do is work out. Okay, maybe I don't totally love the feeling of muscles burning while I'm lifting weights and doing burpees, but the feeling of accomplishment after a good work-out is incomparable.
For about a year now, my husband and I have been very diligent in working out 5-6 times a week, whether it be running, doing Spartan Race work-outs, lifting weights, Zumba, etc. It started with going to a group boot camp four times a week at a local gym. After several months of no real progress, I decided to hire a personal trainer that tailored work-outs and meals just for me.
Guess what happened when I had professionally tailored work-outs and meals? I lost weight and inches. I saw results.
Well, then summer came. We had vacations planned, we were in the process of buying our first house.... so, the budget said something needed to go. One of the "luxury" items on the list? Personal trainer. I thought to myself, I've learned a lot about fitness. I can do this on my own. Plus, there's tons of at-home work-out DVDs, or work-outs on Pinterest, etc.
So, over the next three months, I printed off various work-outs, made work-out calendars and meal plans. We tried different things, even working out twice a day sometimes. It wasn't the same as working with a professional, but it seemed to be working "okay" for us.
Guess what happened when I didn't have professional tailored work-outs and meals, and instead, just tried to wing it? I didn't see results. I plateaued.
I didn't come here to tell you my fitness story. But, when I think of my story, I think about a lot of entrepreneurs who try to "wing it" with their marketing and design. I see it all the time – whether it's an old website that needs updated, boring social media graphics, or a brochure filled with bad clip-art.
Another little tidbit about me: I'm not very good at doing laundry. I mean, I know how to put clothes in, pour in soap, etc. The process of laundry is not foreign to me. But, even a detailed-oriented person like me has problems with one aspect of doing laundry.
I forget to actually transfer the load of laundry from the washer to the dryer. I'm a multi-tasker (read: busy), so I'm not just sitting there watching the laundry machine do it's thing. I put in a load in, and then I'm off to my next "to-do" – work, working out, groceries, etc. Even if I'm in the house, that dryer buzzer just does not register in my brain.
My tendency to forget about the laundry also reminds me of my fellow entrepreneurs. You're busy! You have a business to run, people to help, things to do. You don't have time to update your brochure from five years ago, even though it has your old prices, or old grainy, selfie pictures.
Rather than "winging it" and trying to re-design your own pieces, you need to invest in working with a professional designer. Good design helps show your clients that you are professional and credible.
What is it that you do? What's the easiest part of your job? You are an expert at providing your product or service, but that doesn't mean you are an expert at marketing your product or service. (tweet that!)