I love Twitter. I'm a Twitter-aholic. I've made friends there, that's where I found my VA, I've won giveaways on there, and it's actually how I found my first post-college job! I think one reason I love it more than Facebook (well, there are many reasons...) is that it's SO much easier to engage with my audience.
Sometimes I hear people talking about how they don't really enjoy Twitter, or they don't get a ton of engagement from their audience. The first reason that you may not get a ton of engagement is that you don't have the right "audience" of followers, so they're not resonating with your content. But, another big reason may be a lack of visuals in your tweets.
So, why should you use images on Twitter?
Tweets with images get more retweets
One study showed that tweets with images are 94% more likely to get retweeted. But, what's interesting is this study also specified HOW the images are uploaded affected the engagement - directly on Twitter, sent from Instagram, sent from Facebook, etc.
The study didn't say why, but my guess is because if you take the time to optimize the size of the pictures and upload images straight to Twitter, your text, faces, etc. won't be cut off. The recommended size for Twitter images is 506x253. Look at the two images from my Twitter feed. The one on the left is the optimal size, while the other is sent from Instagram (and while this one does actually display pretty well, it still gets cut off).
Tweets with images get noticed
With social networks like Instagram and Pinterest, we live in a visual world - which makes sense because we process visuals 60,000 times faster than text.
A tip? Save yourself some time and create an image template for your blog posts. (Brownie points if you brand the images!) The images I create for my blog posts display great on both Facebook AND Twitter, so I don't have to re-create it to display optimally on either network.
Creating better graphics
I've said it many times before - but it's worth another reminder. Quality is important. Here are a few of my other blog posts with tips on social media graphics!
- Creating graphics in Canva
- Mistakes to avoid on Instagram
- Four smart strategies to create social media graphics that get noticed
- Two creative strategies to stand out on social media