As a private practice owner, your therapist website should be one of the top sources of new patients and clients for your practice. If it’s not, learn how to improve your counseling website following the 10 examples shown in this post.
But, first, quickly: what makes a great therapist website?
When putting together this list of great counseling website examples, there were a few things I looked at:
How does it look? As a web designer, obviously this is the first thing that I look at. How are they using their color palette, does the layout make sense, are the photos welcoming, and so on. I’ll be pointing out some of these factors in the examples below.
How does it work? I’m a huge advocate for form over function, even as a designer. Design is not the ONLY goal. How fast is the website? Is the text on the site legible? Do all of the links and buttons actually WORK on the site? Functionality is key to convert website visitors into clients.
Does it make sense? Unfortunately, a lot of counselor websites are too vague in their copy and what they do. To capture the potential client’s attention, we need the site to be engaging and clear. This usually comes down to clear messaging and copy, but layout is also a factor.
10 examples of great therapy websites
This list is in NO particular order! Some of these are clients of mine, so if you’re interested in getting your own therapy website built, I’d love todesign a website for you!
Valentina Setteducate, Marriage and Family Therapist
Valentina’s website is a great example of using colors and photos that reflect your area. I think this website is also a fantastic example of a website that isn’t using the typical light, airy, pastel colors that we often see on female therapist websites. Her homepage is fantastic in clearly articulating her offers upfront for visitors.
Mazi Robinson is not just a therapist, but also a speaker, podcaster, and workshop host. Her website is clear and to the point, differentiating her various offers and resources. The strong headline on Mazi’s homepage is a great example of highlighting your overarching mission, and not just stating that you are a therapist (which is important for someone like Mazi who does much more than that).
Therapy With Joy’s website immediately stood out to me with this dark (but engaging) homepage banner. It’s clear through their copy that they are very clear in who they are and who they serve, and their brand personality shines through. This website is a great example of using strong imagery to pull people in and keep them clicking around your website
The Journey Center’s website is very calm and welcoming, and like Valentina, they are using imagery that reflects the area they serve. This is a great reminder that just because you are the owner of your practice, it doesn’t mean you need your photo plastered all over the website. I also love their Resources page that they’ve curated for clients and visitors.
Stress and Anxiety Center’s website is a fabulous example for those who run a larger practice. SAC also has multiple locations, so there is a lot of information to organize–and they did a great job. Their color palette is calm, but still colorful. They also are utilizing illustrated icons which helps break up text on the website and keep readers engaged.
Body Image With Bri is a slightly different take on a therapist website, but that’s because Bri has a very specific niche in her business. She specifically works with people who are struggling with body image and body grief, and she also helps other therapists and counselors who want to get into this field.
Courtney’s website is elegant and warm, yet simple and inviting. Not having a stark white background is what helps this website feel cozy without being cluttered. Just a simple texture or slight color on the background can change the entire vibe of the website. Plus, her brand photos make her seem so friendly and approachable!
Cindy Shu’s website is so simple, but also so fun! Therapy is a space for people to take a breather, and I love that she incorporated this into her website design. This is a great way to really portray your values and what you believe as a therapist–it can be images, colors, or in this case, layout!
Kiki’s website is so fun and feminine, but what I really love is her brand photos! As a web designer, brand photos are such an important part of your website design. Kiki’s photos are also a fabulous match for her color palette as well, which is something to consider for your own website.
The Collective Psychology website is so crisp and clean, without feeling too corporate. My favorite part of this website is the amount of white space on the website, giving users’ eyes room to breathe. This website is also another great example of using texture, color, and icons to add visual interest.
I’d love to help you create a therapy website that perfectly reflects you as a counselor, and helps grow your private practice. You can check out my portfolio, or my client testimonials. I also have a post with resources on creating your own therapy website!
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