Last May, I started a typography poster project called the 50|50 Series. ((Originally, a friend of mine was making illustration posters to go along with each state, but had to stop for personal reasons.) This week I FINISHED it! It’s almost kind of nostalgic thinking about life when I started the project, what’s happened over the past year, and what’s coming next!
I started the project for a few reasons:
- I felt limited in my freedom at my job, and I wanted an outlet to design just for fun.
- I wanted to challenge myself.
- I didn’t have a ton of freelance clients, and I wanted to keep designing even during the down times.
I’m going to be honest here – I wanted to quit the project a few times. I thought the guidelines I set-up for the project were pretty loose, but sometimes they almost felt too limiting, so at times, the project became more of an annoyance than a fun project. And, after awhile… I started to pick up more freelance clients! Some weeks, the 50|50 poster was pushed to bottom of the pile because I was so busy.
But, it was a great project – and I’m glad I did it. Yeah, I have some pieces for my portfolio and sold a few pieces, but the discipline of designing every week was the greatest benefit for me. And, blank slates are more intimidating for personal projects than clients!
Now, I am biased towards the Texas and New Mexico posters… but if I HAD to play favorites, these would be the top three:
Many people have asked me about what’s next. Well, I will show you.. NEXT WEEK! Come back on May 1 and see for yourself! (Here’s a sneak peek I posted on Instagram!)