If you’re a therapist working on a website for your therapy business, don’t miss this episode (and stay tuned for a bonus tip at the end). There are a few things I see missing on SO many therapy websites that could help grow your practice and have happier clients.
Or watch the video here:
So I know that a lot of therapists do their own website when they’re first starting out because funds are limited. And that’s totally okay. So with that in mind, I want to just quickly list off five things that you need to have on your website as a therapist.
What therapists need on their website
First of all, we need to have insurance information. This is super important because everybody wants to know what insurance you accept. If you do, if you don’t, do you offer super bills, do you accept self-pay–all of that information needs to be out there in the open. There’s no reason that you need to keep this information confidential and only for those who inquire. Save everyone time and have it available on your website.
Photos of you, the therapist
The second thing you need is a photo of you! Therapy is a very vulnerable, intimidating thing for a lot of people. They want to see you’re a real person, and that this looks like someone I can sit down and have a conversation with, someone that I can be open and transparent with.
So at least one photo of you it doesn’t have to be your photo plastered all over your website 15 times like an influencer, it can literally just be a nice headshot of you.
Your therapy specialty
The third thing you really need to include is your specialty–if you have one. Some therapists work with a wide range of people and different issues and conditions. But if you have a specialty, make that known. Even if you do have a specialty, but you also still work with anybody and everybody, you can say that, too.
And a bonus–this can help your SEO if you include your specialty in your SEO keywords.
Your therapy approach
Next, in a similar vein, talking about your therapy approach or methodology. And again, I know a lot of therapists don’t just use one methodology with all their clients, you might use a few. But make this information available on your website because some clients are looking for a specific methodology, especially if they’ve been in therapy before or they’ve talked to family and friends. They want to know that information up front.
Your availability as a therapist
And last but not least, are you accepting new clients? One of the most frustrating things about trying to find a new therapist is figuring out if they actually accepting new clients or not!
There are so many easy ways to make this known on your website, a simple banner across the top can really do the trick or on like your services page, your contact page, you can say not currently accepting clients as of June 2022.
You could also create a waitlist for people to join, like your email list, and they can be notified when you do have an availability (unless you think it’s gonna be like a year). But make this information known to again save everyone time.
And I know they said there’s only going to be five things that I shared, but I have a bonus for you to kind of piggyback off that last one about currently accepting new clients or not.
Create a therapy resources page
Create a resources page, because then you can list other therapists in your area, books, podcasts, whatever kind of resources in your area. This is just therapist specific recommendations for your website.
But if you want some more general website advice about pages you need on your website and all that kind of fun so be sure to check out my other videos. Or if you want to have a website re-done for your private therapy practice, check out my website design services.