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Today’s episode is a coaching call with Better Collective member Jessica Hottle, and we are covering a bunch of SEO questions! How can you track keyword rankings and your performance in Google search? How long should you wait to see SEO results?
– When to expect results from SEO
– Tracking organic reach
– Ideas for more SEO content
– Growing a podcast
► website: https://www.jesscreatives.com
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Want to join The Better Collective? https://www.jesscreatives.com/better
Welcome back to another episode today we are doing a coaching call with one of my better collective members, Jessica Hottle. She has been on the podcast before, I’ll make sure and link to that in the show notes. So you can go listen to that if you haven’t already. But thanks for being here, Jessica. I’m so glad to be back. So but, of course, so this little coaching call, this is basically where I just let you ask questions, and I try and give good answers. So basically, I’m running the show,
Basically, you’re in charge, you’re in charge.
So what you got
I want to know, you know, you know that I’m into trying to do a lot of like SEO work and working on my website and getting those green bubbles. So, so for somebody that updates or SEO and has crosslinks, you know, trying to do the meta description and getting their focus keyword and all that stuff. What kind of, I don’t know, outcome? Or how many months like a quarter three months? Like how long should we wait or expect to know if it worked?
Does that make sense? To where we don’t have to start like, okay, three months? If you haven’t seen this increase, then you might need to go back and do this. That is a difficult question, because Google has their own little algorithm, and nothing is like, okay, it’s like the three months now it’s been indexed, rated, like whatever. Because things can fluctuate in the rankings, literally day by day. Like I have a tool that I use to track where I rank on certain keywords.
And I literally get an email. I don’t think it’s an automatic like daily email. I think it’s only if there’s an update, but like, this week, it’s Wednesday. And I’ve already gotten two or three emails this week, where it’s like, you went up on this keyword and down on this keyword, like for this blog posts are this page or whatever. So like, that’s how much things fluctuate. And these are posts that are six plus months old. So what are you so what are you using them for this document to tell you? So, so the tool that I use is called SERP watch. Why everything in the tech industry have the absolutely weirdest names.
Do you notice that? Yeah, well, because SERP SERPs is an SEO like term SERP so so how you spell it SERP. And then watch.io is there? Is there a website? And there are other ones like there’s SERP robot there is if you pay for a refs, which is I think that’s how you say that, ah, f s, they have a keyword tracker also. That I’m pretty sure you have to pay for though. So there’s different ones, there’s and there’s even more than those three, but just to get you started. So that can help you kind of track. And it can even like in SERP watch, like I can put in, you know, like, web design, or whatever. And it can tell me like, you’re not ranking. Don’t even try.
Tell me if you’re not showing up. You’re not Google for this. Sorry.
When you say keywords, so I know you do a lot of YouTube, which you’re excellent at. So when you’re saying keywords ranking, is that typically for your blog that you rank with the keywords or is that more YouTube? So this is for SERP watch. Now just sounds funny. I’m like saying it’s somebody soup? For SERP watch, it can only track your website. It can’t track YouTube. There might be YouTube tools out there. I know that I say that. I’m like, oh, maybe I should go watch or go see if there is one. Yeah. But it’s just for your website. But because I put all my YouTube videos on my website.
That’s true. Theoretically, if I have like a YouTube not theoretically, if I have like a YouTube video that’s on my site that’s like how to set up WordPress. I could then insert watch put. Okay, I want to see how I’m tracking for how to set up WordPress, which I guarantee they would be like, it’s not happening over keywords. Is that just keywords specifically in the copy itself? And with the SEO little box at the end or when you’re saying keywords, what are you referencing?
Like the keywords that I’m putting into
So that that Yeah, so that well, okay. From your blog, there’s key Words and then from your blog syrup watch is tracking those keywords or or are you putting keywords into SERP watch? And you have to? Yeah, you have to tell SERP watch like, Okay, what am I? How am I ranking for this specific word? Now, for things like the a ref site that can tell you just like, it’ll pull the full list of like, what you’re showing up in Google for with what SERP watch is doing is literally tracking for you like your fluctuations. Okay, instead of like you have, but you according to the keywords that I’m giving it, according to what’s on my website?
Mm hmm. Well, not even like, I mean, I could even just put in like cupcakes like, and they would be like, no, it’s not ranking for this, like, yeah, just give it a list of keywords and key phrases. And it’ll tell you, if you’re ranking if you are, where you’re ranking, and then if that goes up or down for those. Okay, go back to your original question.
I’m sorry, did I distract you? No, no? Well, I went, I went down the rabbit hole of because I was like SERP watch, because things fluctuate so much. I would be at the very least three months, but I would get six months. Okay. It can, it can take a while to show up like it just again, their algorithm and whatnot. Like I was running an audit on the a ref site. And it gives me all this information about links and backlinks and domains and all this stuff. And it was, you know, like on most of my clients site in the footer, it says, like, designed by Jess, and there was a site that went live in like 2017.
And it said, like found by Google in 2019. When I was like, excuse me, and that’s not saying the site itself, it’s saying it found that link to my site. To be clear, it wasn’t saying it found their site was saying it found that link to my site. So like, I’m like, Wait, what? That took so long to find a link to my site. So like, it just takes time for that. So I would say give it at least six months to see how it’s doing. And with, say, organic reach. So say I get 75 right now, you know, are my users are low 75 people find, you know, through organic search, what would be a good kind of percent? Would it be like 25? Like, what kind of I know it can vary, of course. But we know like bounce rates, right? Like it can be between 60 or 50, like these different percents? What does it look like then for the SEO?
What kind of increase? Could you see with those changes? Is there like, if somebody will just make an even number like 100? Would it be like a 52? They could go to like almost double? Or is there any kind of gauge? I don’t think they’re I haven’t really seen anybody talk about a gauge on that, because it would totally depend on like, what’s happening in the world? Like, we’re not sure what’s trending what’s like, new and hip? And what are people searching, you know, like? So I think it’s kind of like before the pandemic, like zoom was like, yeah, sure, like, people know, zoom, and whenever and then the pandemic hit, and it was like, everybody knows zoom now. Yeah, like, so like, that is trending a lot more.
And like, I had videos about on my YouTube channel about like streaming, like Facebook Live and stuff, which a lot of churches had to do and stuff like that. Yeah, that video was two or three years old. And it saw a jump in views, just because it had those keywords. So like, you never know when something will spike because of an event. Or maybe you get a huge press feature. So then all your stuff spikes, like, there’s just so many factors. So that makes it hard to kind of estimate like, what kind of surge you could see. Well, how I guess as long as the number is going up, kind of even if even if it totters a little bit, I guess.
As long as it’s going up, you’re doing something right. Yes. Well, yes. There you go. Anybody wants to know, as long as you’re improving? Because I, I noticed I only really focused it on, I would say in October, where I was like, Okay, I need to do like some SEO stuff. And of course, it’s only been, you know, maybe a couple weeks since then. And just kind of like I think I toggle a little bit. And as long as I’m like okay, as long as I’m kind of going up. If I’m staying the same, then obviously nothing’s working. So, right. So I would Yes, and I would, I would definitely it’s normal for your traffic to like fly out for a little while, I wouldn’t necessarily say that it’s not working, it may be just that the new content you’re producing, or putting out there may not be helping you drive more traffic.
And I mean, yes, if you did update SEO, and it’s not bringing in more traffic again, like three weeks, four weeks is not a great like, you definitely need more time than that. But if you are seeing, like, over six months, like you’re not increasing traffic at all, then Okay, like, we might need to look at something but then that’s, yeah, but then that’s where I would, I would look more at getting more press and features, maybe coming out with more niche content, instead of like, I don’t want to say it’s just general content, but like really niche content, like I was talking earlier today with one of the other better collective members.
And she is not ranking at all for like her really like main keyword, which is like the whole focus of her business. Yeah, she was like, what, like, what do I do, and she has plenty of content around that main topic. But when I was looking through, I was like, I think you have an opportunity for more really, really niche content, like really niche ideas. So she does like classroom organization. And I was like, you should do some, you know, she has like, oh, like organizing your desk, organizing your computer, like stuff like that. I was like, you should do really specific things like how to organize like the headphones in your classroom, like, because a lot of students have headphones, and like when they use iPads and laptops, I was like, get like really, really specific.
And so I think that might be something else you could think about too, is if there’s like any really, really niche topics that you could, you could work on. And honestly, it’s something else you could do is even like I know you mostly podcasts, you don’t blog anymore, right? You just podcast. Yeah, I just podcast. Yeah. So you could consider if you’re doing like keyword research, or you find a topic that like is bringing you more traffic, you could just put out a blog post. It’s not that you even have to market it. Like I did a blog post last year, didn’t tell anybody about it.
Didn’t like, Hey, guys, I wrote like a blog post for the first time in four years, because now I just YouTube and podcasts. I just put it up on my site strictly for the sake of SEO to see if it would work. And now it ranks number one for that keyword and brings in a decent amount of traffic. Yeah, like, and I don’t blog. But it was a really quick blog. Again, didn’t I? I put it on Pinterest, I think but like I didn’t really draw much attention to it. I was just like, we’ll see if this helps my SEO. And it did You have a pretty big following on Pinterest too bright.
I do. I do. Yeah. Yeah. Yeah. But
Does an engine?
Yes. Yes, it is.
Um, well, that was a lot of SEO. That was like, that was
A lot of SEO talk. I love it. Did you have any other questions?
I guess I could. Well, I guess these two could maybe go together? What do you think most people miss focusing on when it comes to a podcast? And what’s your favorite way to promote a podcast or to grow a podcast?
Oh, I like those.
There. Those are kind of three questions, but they can kind of go together. Yeah, under the same category. So I think one thing that people miss on the pot on when they’re running a podcast is like, what is the end goal of the podcast? And I think yes, in general, people are like, oh, to like, promote my business. Yeah. But like, specifically, what do you want to drive people to? And not just like, per episode, not like, Okay, this episode, I’m going to promote my giveaway. This episode, I’m going to promote my book, this episode, I’m going to promote my services like whatever.
But like, overall, when you think about your content strategy, what is the purpose of it? Like, is it and especially even with like guests? Is it like, Are you trying to bring in like, higher authority guests, like notable guests so that you get, you know, more reputable, you’re looking for more reputation, that kind of thing? Or is it you know, like, whatever it is. So I think really focusing getting super, super specific, not just, I want to promote my business, because there’s a lot of things you could do to promote your business. And I think also What? What’s in it for the listeners? Like, what is the point? Like, what are they supposed to get out of it?
And I think a lot of people are like, Oh, I’m just going to talk about like, business or whatever, then, okay, well, like, but what it what is it? Why are the users, the users, the listeners, whatever you want to say? Why are the people going to listen? What are they going to get out of it? Because that’s why people listen, they get something out of it. So I think, again, being super clear about that, not just like, Oh, it’s good business advice, or whatever. favorite way to promote a podcast. I think, again, Pinterest, especially audio grams on Pinterest, because Pinterest loves video. And so an audio gram is technically video.
So I think that could be super good. I personally don’t love audio grants on Instagram. I don’t ever really listen to them or watch them when people post them. But that’s not I mean, that’s just my opinion. Like, I’m not saying they don’t work. I just I personally don’t like audiograms. So I don’t usually use them. I don’t create them for my guests. And I’ve even I think it’s worth serving your audience on Instagram, because I have I’ve sort of put up a poll for my audience and said, Do you listen to audio Graham’s? Like, either in the feed or on your stories? And whenever the last time I did that, most people said no.
So I was like, Well, what and why am I? Why am I doing that? So and I know some people who are like, all in on their podcast will like, go live on the day, like the podcast coming out. They’ll go live with the guest even and, like, further talk about which I’m like, that’s a lot of like, for me, that’s not it’s just not feasible. Like I’ve clients and like, I’m like, I have enough things in my schedule. I don’t need to like, have a weekly, Instagram Live or Facebook Live. But that’s something else that I know a lot of people are doing is going live the day of the podcast. But yeah, I think for me, Pinterest is, is really the best. And I do talk about I know I said I don’t use audio grams on Instagram, but I do get on and just talk like, just me on camera, like yeah, hey, this new episode just goes out.
We talked about SEO, and all these things, etc. Like that, I find that more like relatable. And it’s just also it’s easier than I don’t have to like take the time to go create an audiogram, if that makes sense. Mm hmm. No, that’s, that’s true. What? How like, when it comes to Pinterest, and podcasts promoting what kind of graphics seem to work best or seem to get? Obviously, it’s probably the wording for them to click through. But is there something that you’ve noticed, that tends to work better? So, again, the prior, like every platform loves video, so if you can do the audio Graham’s, but then I think just really making sure that the text is easy, big and easy to read.
A lot of people like to just put all like the details and like, click here Learn More like all that, like they just put so much text and it’s too cluttered. I also have been kind of experimenting with pictures of me with text on them. Because a lot of the photos on Pinterest are just like solid colored backgrounds with text on it, or it’s like a stock photo of food with you know, whatever. Yeah. And people are always drawn to other people. Like that’s why on Instagram pictures of yourself do better than a flatlay because people are drawn to other people. So I’ve been kind of experimenting with that.
So and I think it’s I don’t want to say it’s like oh my gosh, out of this world. Amazing, but I think it has been helping. So you might experiment with that, like, maybe using a brand photo or something and like you’re somewhere in the podcast graphic that you’re pinning on Pinterest. Well, let’s stay on topic of Pinterest. And I know we got to wrap up soon. But when it comes to I feel like they changed it so much. Now you can do hashtags now you can there’s keywords and that picks up for when people search. How do you fill out that bottom section underneath of when you upload your audio grammar your picture?
I usually only do if I do a hash tag. It’s usually like one or two. I really just keep it like I make sure like the keywords in there. So if it’s like a Squarespace, you know, video or whatever or Squarespace podcast like Tell me all about Squarespace. I’ll make sure that that’s in there. But it’s really I just keep it to a few sentences, kind of give context to what the episode is or the videos about. And then, like I said, one or two key words, or I mean, hashtags, key words, whatever, whatever term I’m trying to use. But that’s Yeah, that’s generally how I do. I don’t I, I’ve been heard that using like, tons of hashtags is really working. So I think keeping the hashtags to a minimum would be best. Yeah. Okay, so Well,
That’s all I got.
I love it so much SEO talk. I love it. I love nerding out about SEO.
I just want my business to work. For me. That’s like my big goal. Yeah, I mean, I think it’s anybody’s goal. But I think in reality, we just have to spend time doing things that do matter like that upfront, so that in the end, it does, you know, can’t get picked up by speakers or agents or whatever, you know, in the long term.
Yeah. Makes sense. Yeah. Well, before we wrap up, I’d love for you to share where we can connect with you online.
Yeah, well, we’re here on a podcast where you’re wherever you’re listening to this. Maybe it’s Spotify, wherever. But you can hop on over to the search bar and Google what’s the truth or search? What’s the truth, I should say? That’s my podcast. And I love hanging on Instagram at Jessica Hottle.
Awesome. I will put the links in the show notes, but thanks for being here.
Thanks so much for having me.