This week on the podcast, I’m talking with JoAn Richardson! In this coaching call, we talked about website opt-ins, how to juggle multiple offers on your website, and then podcast and YouTube content management.
Welcome to The Work Your Wellness Biz podcast, a podcast for nutrition and fitness professionals. I’m your host Jess Freeman here to help you save time and look good online Hey everyone, welcome back today is another one of my coaching call episodes.
So this is where one of my community members gets put me in the hot seat and either get feedback or ask questions, whatever they want to talk about. So today, I’m excited to have one of my members. JoAn, back on the podcast to talk about. I don’t know what we’ll see what she has questions about many questions, so many questions.
But first, before we dive in, JoAn, can you just tell us about what you do? Sure.
I have multiple businesses. One is girlfriends guide to surrogacy where I help moms gain information about becoming and being a surrogate, as well as information all around pregnancy and postpartum.
And then I also have a business where I help network marketers generate consistent prospects each month without doing home parties or cold messaging.
Nice. I love it. I love it. Very different, very different. But I love hearing from multi passionate people, because I know there are so many of us. So I’m glad to have another one. So what is your first question?
Sure. My first because I’m gonna start with websites. And the opt in for like, if you have an opt in on your website on the homepage, do you recommend just having the opt in right there on the homepage, or it redirecting to a new page with more details about the opt in.
So I would do actually kind of both what I would recommend is have the opt in on the homepage, like where they can just enter their name and email. And so have like the title, this is where like really coming up with a clear, but kind of engaging or exciting title is key.
And usually most like opt in boxes, or whatever platform you’re on, we’ll also have space for a little description. It doesn’t need to be like a full paragraph. But it could just be another like one liner that’s like, and the secrets to XYZ or whatever, or like get it done in 30 minutes, like make it a little more enticing.
So I would have that on the homepage. Because the less clicks that someone has to take, the better. So you’re more likely to get more opt ins if they can just do it right there without having to click.
But I would also recommend having a dedicated landing page or just page on your website that has probably like a picture of some sort, whether it’s a picture of you a stock photo, a picture, like if it’s a guide, sometimes people do like a mock up of like, oh, this is the guide you’re getting, you can have more details and that kind of thing.
And then it’s easy for you to like on social media, or in emails or whatever you can be like, Oh, you can go to just creative.com/resources or free guide or whatever it is. And let people know that very easy link to go get your guide. And then what’s cool is then you also can see what kind of traffic is going to that landing page so that you can see like, oh, like, are lots of people signing up?
Am I getting good traffic there, you can also pin that link on Pinterest and send Pinterest traffic straight to that landing page instead of I know a lot of people put opt ins in their blog post, right, which is great, but and you can also just pin like an image and be like free guide to XYZ and then that pin and that link just takes them straight to your landing page. So So I would do both. That’s the long
I give you permission to have your opt in on your homepage. That’s what I was looking for. And then also do recommend having videos on certain pages. I noticed that on yours you do have video like are there certain pages that you would have it would you have one on the opt in page talking about the opt in or just on your homepage or just on your about page.
So your videos on your website are great. So I I don’t think it would be a bad idea to have a video on like your landing page for your free opt in. But I don’t think it’s necessary for the opt in. And then if it was like this is my course, or like a guide that you’re paying $29 For or whatever, like that would be good. But for just a free opt in. I don’t think a video would be necessary.
Again, not that it’s bad. It’s just it’s a free guide. So like do you really need a video for it? Right so but videos on your website are fantastic. It helps people like get to know you. They see you hear your voice. They’re like, Oh, JoAn looks so nice.
And she seems so friendly and approachable and you know, whatever. So it helps kind of create that connection with you It also keeps people on your site longer. So that can be beneficial. So it kind of depends what page and what type of video. So homepage is a great place for a video, this would definitely be kind of a video that’s talking a little bit more of like an overview of your business.
You want to keep these most videos on websites, I would say, keep it to one to two minutes. Like these do not need to be five minute videos. You’re like, I started my business in 2020. And like what you know, whatever. So keep it like to one to two minutes.
But your homepage, I think would be a little more just like, Hey, welcome to you know, just creatives, this is what I do. And like this too I work with, if you need a website, be sure and like hit the contact button, except, you know, what’s the next step is right? Yeah, I would say probably the same for the about page, I have seen people who they’re like, we’ll have an about video.
And that is a little more of the backstory of like, oh, I started this business, because I’m so passionate about this, I’ve been doing it since 2010. This is you know, all the things that have happened, etc. So that one can be a little more of the backstory. And then the Services page, this is probably the one that I would recommend the most.
Like, if you’re like, I’m just going to do one video. That seems like enough services pages where I would put that because videos on services or sales page, whatever you call them can increase conversions by up to 80%.
Like, it really can help your conversions again, one to two minutes. And this is not a video where you’re like, hey, this is my 12 week course, there’s 36 modules and 10, worksheets and whatever, we don’t need you to list out, like what’s in it, we don’t need you to read what’s on the page.
But you just want to talk about the benefits like hey, you’re here, because you’re struggling with XYZ, I’ve made this resource for you, it’s going to help you feel better, more confident, like whatever you’re talking about. And just kind of reiterate those benefits, don’t list out all the features, what’s included, or like this is the process of working with me.
But really just the overarching like, this is why it’s awesome. This is why you should work with me or buy the course or whatever. So and then of course, if you are doing like a YouTube channel, and creating like weekly or bi weekly videos, put those into blog post on your website. So those are all the ways you can put videos on your website.
And I’m just gonna like Okay, so the break off of that, because a couple of things. So we talked about podcasts, YouTube, and then also services. Let’s talk first about like multiple offers. Mm hmm. And then we talked about this in the better collective.
Yeah, a little bit. How do you separate, like, for instance, on the girlfriends guide to surrogacy? I have a mini course to document your journey where he teaches people how to basically document journey whether they want to blog it or video it. affiliates, obviously, and then I want it to host a summit. Nice. So how do you separate your multiple offers on your website.
So in that instance, where it’s like a mini course affiliates, and then potentially a summit, I would put that under I would create like a tab called resources or offers something like that,
except for from a resource page. So if I have like resources to like my Amazon stuff that things I recommend during pregnancy, versus like affiliates to work out, like someone I recommend for fitness or nutrition.
So I would actually, is there a reason you don’t have those affiliates on your resources page? No, because I would say put just all put all those put all
this all on onto one. Okay, and then my main offers on something else,
I most of the time, almost all of the time, I recommend that your offers be on separate pages, because then you can optimize those pages for search based on like what’s on that page. Whereas if like if you were to try and put your mini course your summit and your affiliate links all on one page one, it’s going to be a little confusing to the user it’s gonna be a lot to try and arrange on one page but also for search what like lots of resources.
Like there’s not going to be a great whereas the course you could say like how to document almost a catalog document your surrogacy journey, like mini course and like that is going to be a lot more search friendly than lots of resources and resources like the the Amazon products and affiliates.
I usually recommend When I’m working with clients, like all those things can belong on one page. So like my resources page on my website, I have an opt in, then I have, I’ve kind of just separated my links of, you know, platforms, apps, websites, whatever into like categories.
So I think I have like website related things, business tools, I think I have like stock photos, sites, and then like people I recommend, and so some of those are affiliate links, but some of them are just, hey, here’s a link to you know, Squarespace or whatever.
So it’s just all in one. So you could kind of condense it that way, if you want. Yeah. So I would have probably resources are offers drop down, and then have one page for the mini course, one page for resources and affiliates, and then one for your Summit. Once you launch that,
and then on to the video, like YouTube podcasts, if you’re doing both a podcast and a YouTube because initially, I was just going to blog, but I decided to do YouTube and a podcast instead. How do you separate that on your website?
Cuz I guess I’m, I’m going to podcast my, I’m just going to extract the video from I don’t I don’t have that part dialed in yet. But do you just keep it the same tab? Or do you say a podcast and YouTube separate tabs if they’re different? So
it would depend on first, it sounds like it would be the same content, or at least similar content is
I think it’s going to be the same content.
So what I would do is honestly, just keep it all in one. You could just say you could still call it blog, even though it’s not like Yeah, especially if you’re gonna get transcribed a written blog, right? Yeah, for sure. If you’re gonna get transcripts, then technically, it’s still a blog post.
But I mean, if you wanted to, you could separate it, and you use Divi, correct for your WordPress theme. So if you decide to separate, it’s very easy. Basically, what you would do is use a blog module. And then you can categorize like in the blog module, you can say, only show these categories.
And you could categorize all your podcast as podcast category. And then same for videos. And then just on the videos page, select only show videos, then podcast, only show podcasts if you decide but if it’s the same content, what I would actually do what I do personally, is because most of the time, my videos and podcasts are different, but occasionally they do overlap.
And it’s like, it’s the same topic on both platforms. This week, I will actually put the blog, the video and the podcast like the podcast player in one blog post, okay. And I will say like, Hey, like this week, I’m talking about social be like, which is a an app.
And then here’s like, you can watch this video tutorial. Or if you want to listen, you can listen to the podcast, and it’s right there cut. And the reason I do that is because it’s better for SEO to just have one post rather than, like, I have two posts with like the same title or a very similar title. Right? You know what I mean? Like, if I’m gonna have like social beats tutorial, and then like the podcast is why I love social B, then it’s kind of redundant.
So just like put it all in one. So you could do that as well, if it’s going to be if you’re going to do like the same topic, like I’ve had videos, where I’m literally just sitting here talking into my mic, and I have my camera set up. And so I’m recording on the camera, but also recording the podcasts on my computer.
And so it’s like, I’m just sitting at the desk, looking at the camera talking into my podcast mic. And so in that instance, that’s another example of when I would literally put both in one blog post, right.
Okay, so I think I’ll do that for the YouTube. But I think I was on the fence because I’ll be doing interviews as well, which I know doesn’t translate as well for YouTube. Like they don’t get as many views.
So I didn’t know if I should stick to that or just stick just stick to the podcast when I’m doing like either expert. And also like other surrogates stories for the podcast. So
the the, the you’re right, to certain extent that like the interviews don’t do as well on YouTube. Two things to keep in mind one, you could trim down the video like to be shorter because yeah, people might not love like, Oh, I’m gonna just tune into this 45 minute video or whatever however long they are.
So you could trim it down if if you want. Or the other thing is like if you bring someone on and they talk about like nutrition for surrogacy. You want to name those videos on YouTube like you nutrition tips for surrogacy?
You don’t want to name it interview with Jessica Freeman, right? Like, that’s not going to be search friendly, whereas nutrition for surrogacy will be more search friendly. And then it’ll just be a matter of will people want to stay around for the whole 45 minutes? Or, or? Or will they? Will you shorten the video? Or, you know, like, things like that. So
no, they do better on a podcast because people will listen, yes, you know, I’m happy. It’s
easy to, it’s easy to carry around your phone and just listen to a podcast for 45 minutes, which I know you can listen to YouTube, you don’t have to watch it. But it’s just people are used to YouTube videos being a little more shorter and like, visually interesting and things like that.
I mean, people are watching us right now. Right? videos on YouTube, and they’re watching us. But yeah, it’s I think it’s at least worth putting up there. And in the, in the YouTube description, you could say like, This interview is also available on my podcast. So you can kind of help drive that traffic. So
and so when you do have episodes that show up on YouTube. That Okay, so you have if you do both YouTube podcasts, but then you also have additional say podcast episodes, how do you handle your content schedule?
So for instance, if I do a weekly video for YouTube, but it’s also showing up on my podcast, but I have an additional episodes from a podcast, and they don’t necessarily like line up.
Yeah, so you’re saying like, you might have multiple podcast episodes in one week? More passkey? Right. So like, are you saying how do I handle it in terms of putting it on the website? Or just like releasing the
app? No, like releasing the episode? So I guess my question is, would you release the episodes at the same time, always at the same time? Or do you just figure out your podcast episode schedule, as well as your YouTube schedule differently.
So for both I would stick to a schedule, like Tuesdays are the day that I release your my episodes. So you figure out whatever day you want. And if you’re gonna have multiple a week, like you could do like Tuesdays and Thursdays or whatever, and like, These are the days I release episodes.
There’s been times in the past that I used to be once a week now I’m twice a month. But there’s been times in the past when I was once a week that I was like, Oh, I have like this bonus episode. I don’t want to wait like I have my content calendar planned out.
I don’t want to wait six months to release it. And so I will just put like, bonus episode, a Thursday or whatever.
No, I just didn’t know if I was doing say like the same story on both on Tuesdays, and they release. But I also then have guest episodes, interviews for the podcast that I would just do. I guess I answer my question. I would just do twice a week on certain weeks for the podcast. That makes sense. Yeah.
But I mean, if you have that much content, you could just be really booked out. Like in terms of content, like you could have several months like prepared. But if you’re like, Oh, I really want like, let’s say like the Tuesday guest interview and then like your Thursday episode, like really tie in together, then yeah, it could just be like, hey, this week, I have like two episodes or whatever. Yeah,
I just didn’t know if I should keep the same schedule. If it’s the same episode.
It doesn’t have to be. It doesn’t have to be because as long as it’s like the podcast always comes out on Tuesday. The YouTube video always comes out on Wednesday, whatever, it doesn’t matter if they come out on different days, the only thing I would keep in mind is if you are emailing your list to be like, hey, you know, like new episodes, you would want to wait until Wednesday after the video releases or wait till Thursday or whatever.
So it’s not like, hey, there’s a podcast episode and you have to listen like a second email. Or just be like, there’s a podcast episode of YouTube will be out tomorrow. So I hope you remember and go look at
so how do you handle that with social media? How do you handle if you have episodes, if it’s the same content? On YouTube and the podcast?
I usually say hey, like I have, if it’s this exact same content, I will literally say like, Hey, I’m talking to JoAn today. She’s on the podcast. You can also watch us on Youtube. Like I literally just say that if it’s different, like let’s say you have you’re talking a little bit different things on YouTube versus the podcast.
What I do is usually one gets more like, prominent shout out, like, on that day that it comes out. If for instance, I might be like, hey, like, there’s a new YouTube video out today. I’m talking about XYZ. And then like maybe at the bottom of the caption, I might be like PS there’s also a new podcast episode. Or whatever.
Or I might just wait until like Wednesday or Thursday to say, Hey, new podcast episode. This week, be sure and hop over and check it out. The reason I would prioritize the video over the podcast is because YouTube pays attention to how many views you get in the first day where like, where’s the podcast, they don’t care.
Just like whatever YouTube you can get, like, they might promote your video more if you get more attention in that first 24 to 48 hours. So that would be the only thing is like, if you’re going to promote one of them on the Day of like, if they go both go on the same day, maybe prioritize the video a little more.
But I’ve also seen people who like you have video and podcasts, it might be a little bit different content. And it’s just like they have like on their Insta Stories. They might be like, Hey, this is the podcast. Also, here’s the video. I mean, you can also do it on your feet. It doesn’t just have to be stories. But this is what’s up today.
Go watch or listen. So you could do it the same day. Or you can just wait on one of them and like a day or two later, like new podcast episode. So once again. Yeah, I think that’s it. I think that you have one more question on the podcast YouTube. Yeah.
So how do you stay consistent with their content? And recording because you do multiple streams of content? I guess I don’t know streams the right word, but I do.
I’ll be honest, one big piece is just my personality. Like, I’m just that, like, I don’t have some secret like trick or system. Like, I feel like whenever I answered this question, I’m always like, I don’t know, I just do it. Which is not helpful for people.
So just but like a little peek inside my system, I have a spreadsheet, a Google spreadsheet that’s like every week or like if for me, and now it’s every other week. And it’s like, here’s I have like the podcast column and the YouTube column. And I just plan that out. However far in advance, I want to plan it out. Usually I do like three months ish.
And then if I ever get an idea from someone in the collective, or Instagram comments, or just random ideas, like, I will just go throw it somewhere in the spreadsheet. And like, you know, if I’m three months out into May, I might just kind of like throw it somewhere like June or July.
But I know that like this is just an idea. And not like oh my gosh, this has to come out on June 29. Like, there’s no specific reason or whatever. So this spreadsheet is super helpful. And then batch recording is super helpful. So I usually record two to three episodes or videos at a time, if I can. So like for me, I have like Tuesdays are my call days.
And so you that yes, that’s client calls, Discovery calls. But that’s also podcasts, interviews. And so that helps me just like condense everything. And then especially for videos, so I’m like, I only have to do my hair makeup once this week, or like one, one less a day, because I’ll do like all my calls and record videos all in one day.
And then honestly, another big thing that has helped is having someone edit for me, I didn’t always do that. And I was still able to be very consistent. But not having that on my plate anymore is a huge help. So one always just ask for recommendations like like you could go ask in the better collective, because I know there are other podcasters and YouTubers in there.
But just reaching out to business friends, I have found editors and such on Upwork. So you can find freelancers there I like to do Upwork only because you find people who aren’t really overly saturated in this, like online creative business space. Not saying that, like Oh, everyone uses Amy.
And so like, but it’s like, obviously, Amy won’t take on more clients if she can’t, but it’s like, I want someone who doesn’t have 18 clients and works with everyone else in this industry just because I just feel like I want someone a little I don’t know what I’m trying to say but just someone who’s not as used in this space.
Ask for recommendations, but also try Upwork and see how you feel. I think the key to up work is being very specific in like what you want what you’re looking for, ask for samples or, Hey, if you’ve edited a podcast, can you send me links to podcasts that you’ve edited?
So you know what their skill set is? Those are great questions. You had great questions. We covered a lot websites resources offers YouTube and podcast lots of good questions so
you know how I roll I always come into the q&a is with and all over the place.
I love it. Before we hop off I would love for you to share where we can connect with you online and check out this upcoming podcasts and YouTube
Yes, so for the girlfriends guide to surrogacy, you can find me at GF guide to surrogacy calm as well as under the same name on Instagram. And then for the network marketing business. I’m under Duan. Liz Richardson comm JoAn is spelled JoAn, and it’s under the same name on Instagram as well. Awesome.
I will put the links to those in the show notes so people can come connect with you but thanks for being here.
Thank you for having me.