So, after all the podcasting talk we’ve had the last few weeks, I know some of you are wondering, well… should I be creating content for a podcast or YouTube? And what content do I put on my YouTube channel vs my podcast? This is something I have to handle in my own business, since I’m active on both platforms. So, I’m going to talk about what content you should be putting on what platform, and how I decide this in my own business.
So, if you’re sitting there wondering if you should start a YouTube channel or a podcast, I want you to first know that it’s not going to be easy. You probably see a lot of business owners out there who blog and podcast, or like me, have a YouTube channel and a podcast… and so you’re thinking, well if they can create content for more than one platform, then I can, too! But to be honest, a lot of those influencers you see doing all of that have a whole team handling the editing and the posting, and the promotion.
I did a breakdown of MY workflow right here:
I am an exception, I don’t have a team. I have a VA who helps me about an hour a month, but all she does is upload my transcript to my website. I do my own podcast and video editing and the uploading. It takes a lot of work, and there’s no major secret trick to making it happen except just being efficient as I can.
But back to making the actual decision, I would actually start to list out, your first ten podcast episodes. What would they be about? Who would you interview? Then do the first ten videos, and outline those. Doing just this exercise could help you understand which ones you are more excited about, or you might be able to see that maybe one just is better suited for your niche.
You’ve probably heard a lot of stats online that talk about video content being king, and how next year 80% of the content we’re going to consume will be video. And while I tend to agree with this, I also think podcasting is continuing to gain popularity and is an amazing avenue to take.
It also doesn’t hurt that podcasting is a little easier… it’s easier for people to consume as they are going for a walk or working at their desk. There’s only one piece of equipment you need for podcasting: a microphone. (And really, all you need for YouTube is your phone, but I know often people invest in more.) The editing can also be a little easier, in terms of not having to worry about adding graphics or special effects and whatnot.
So, what type of content should you be creating for a podcast? Whenever you record a podcast episode, it’s important to ask yourself if it’s right for your audience. Will it add value to their life? Will it make them a better person in some way? Your content should focus on your listeners’ needs, not your own.
YouTube is a whole search engine in itself, so step-by-step tutorials and how to content perform so well, whereas thought leadership content and strategies perform well on podcasts. So, here are a few podcast topic ideas just to get your creative juices flowing…
- How to shop for organic groceries (and I know we just talked about how-to content performing best on YouTube, but this is a great example that there are still how to topics that can work on a podcast)
- How to do XYZ on a budget
- Things you would change
- Things to consider before XYZ
- How to keep track of XYZ
- How to take control of your life
- Recommended tools to accomplish XYZ
- The future of XYZ
- People and brands worth knowing
- Materials worth reading (like how I did a book review in episode 74)
Now, the last thing I want to talk about as it pertains to YouTube and podcast content is NOT publishing your podcast episodes as YouTube videos. For some reason, this has become something that podcasters like to do.
Usually, podcasters say something like, well they want to make their content discoverable on Google and YouTube. Well first of all, for a YouTube video to be more likely to rank in Google, it has to be well-performing, with lots of views and engagement. A still image with only audio playing is probably not going to be that type of video. Also, Google is now officially showcasing podcast episodes in search results, so YouTube videos aren’t the only thing that can show in search.
Utilizing YouTube for your business is going to require posting engaging content. If you want to leverage the platform and actually see results from YouTube, you’re going to have to actually show up. Here’s the thing when it comes to YouTube vs podcasting: there’s not one absolute best method of content creation. Ask your audience how they like to consume content, ask yourself what you would prefer based on budget and time, and honestly, just stop overthinking it, and stop making excuses. Try it out, and if you don’t like podcasting after three months, then switch to something else that is sustainable and enjoyable.
At the beginning of this episode, I mentioned that personally, I run both a YouTube channel and this podcast, without a team. And no, I do not post my video audio as a podcast episode, and I don’t post my podcast episodes on my YouTube channel. I create the content specifically for each platform. There are times that the content or the topics will be the same on each platform, like this month, the topic has been the same each week on both platforms. This saves time because I only have to outline one topic. So, you could always take that approach with your content, too.
Typically, the videos are much shorter, while the podcast goes into more detail. But, I will say… over the next six weeks or so, the content will be totally different on each platform… which is a great time for me to mention that if you’re not subscribed, be sure to hop over to jesscreatives.video to subscribe so you don’t miss any of those new videos.
Before we wrap up, I just want to remind you that what really matters is showing up. Showing up consistently online is what makes a difference. I know plenty of people, actually, two clients of my own that I can think of right off the top of my head, who started a YouTube channel, did it for several months, maybe even a year… and finally realized that it really wasn’t enjoyable. So, they took a break, and then decided to try podcasting. I also know people who have started a podcast and quit after five episodes. All of these people, I know for a fact, are still standing, and have super successful businesses. It. is. okay. to try, and fail. Or to try, and quit. Every month that you sit there and continue to only THINK about doing something instead of doing it, is another month of missed opportunities.