Today, we’re talking about site traffic because if you’re like any of my clients, you have a website built and then you’re like, okay, now what? How do I get people to actually visit my site? And you could ask this question whether or not you have blogs or videos on your website – but if you are creating content, then most likely, you really are hoping that people are coming to your site to see it.
With my clients, I usually tell them to really focus on SEO, which is search engine optimization. But if the idea of SEO and blogging make you want plug your ears and yell, have no fear. Today we’re not talking about how to drive traffic through SEO at all. But real quick, if you are in fact wanting some more SEO information, I do have a free on-demand workshop that you can watch, available here. Or, I go a lot more in-depth on SEO inside The Better Collective!
Smarterqueue aff. link: https://smarterqueue.com/?ref=32j
Tailwind aff. link: https://www.tailwindapp.com/i/i5hxWwWvf7SL28SNOa9W0B9fN
or listen to it here:
So, how else can a business owner drive traffic to their website? I want to talk about four different routes you could go.
The first way to drive traffic is to team up and do some collaborations.
This could look like doing a joint giveaway with one person or a few people, it could look like co-producing a masterclass with someone, or really any other way you could think of to work with a colleague or someone in your industry. A giveaway might send a lot of people to your website but those visitors are most likely just going to visit the giveaway page and that’s it. Since this is a really targeted landing page, it’s not wise to have links to your podcast or blog posts also available on this page, because you want them to enter the giveaway. You could always add them to an email sequence after they’ve joined the giveaway to introduce yourself and link to some of your content on your website.
Most of the time, the real reason people do a giveaway is to either get more social media followers or to grow their email list, so that will most likely see the biggest result you have with giveaways. You can just, hopefully, also turn those new followers and subscribers to more traffic and clients.
Now if you’re doing a masterclass or webinar with someone, this could also be a really strong way to drive traffic to your website. You obviously will introduce yourself at the beginning and that’s a great place to mention your website and even casually throw in that you have blogs or videos or free resources, whatever you want to do to peak some interest and drive people to your site. You could also give the attendees a free download during or after the workshop, and the sign-up page would be on your website. Again, we don’t want to just add a bunch of links or buttons on this page to distract them from signing up, but we can add them into an email sequence to introduce yourself and send some links to your content.
Also, for either of these collaboration ideas, when I mentioned the email sequence and the links to content, I also want to add two other quick notes. One, you don’t want to send them too many emails before the giveaway or workshop has even taken place or is complete, because that may turn them off and they jump off your list. Two, if you don’t have content of any kind, you can just link to your services or products – that’s totally fine too. You will need to send more of a nurture sequence, to warm them up to you. Don’t just introduce yourself and then pitch them in the very next email.
Other smaller collaborations could be Instagram takeovers or even exchanging podcast or blog interviews. Collaborations at a small scale like this can still be super beneficial. There’s less work and prep that goes into them, so that’s a big benefit as well. Just Find what works for your personality and your schedule, and try it out!
Make sure you are tracking your analytics, too!
The next way you could drive traffic to your content is utilizing social media.
I know what you’re thinking… uh, yeah, Jessica, I tell my Instagram followers when I have a new podcast or a new blog post. Well, we need to take it a step further. Think about how many people you follow online, across all social media platforms. Let’s say it’s 700, just as an example. Out of those 700 people that you follow, do you see every single one of their posts? Probably not.
This is why it’s important to share things more than once on social media. And this is why I love software like Smarterqueue, that helps me consistently share on Twitter, Facebook, and LinkedIn, and software like Tailwind that helps me consistently pin on Pinterest.
The main feature of these two programs is that they consistently re-share your content, to help it be seen again and again. Inside my content to clients course, I actually break down social media promotion, and show you more inside Smarterqueue and Tailwind. The standard version of my course is open for enrollment, so if you’re interested, hop over!
The third way we can drive more website traffic is utilizing HARO, which stands for help a reporter out.
If you listened to last week’s episode, you heard me mention it as a way to get more publicity for your business. But, it’s also a great way to drive more traffic. Collaborating with your friends is really great because you’re hopefully getting in front of really ideal clients, but when you get to be featured by big brands and publications, you get in front of a wider audience and that can bring a much much bigger influx in traffic and brand awareness.
Help a Reporter Out is a free service that connects journalists with sources for their upcoming articles. Anyone can subscribe to the emails, read the journalists’ queries, and respond with their expertise/advice. Tons of media outlets use HARO to find sources, including TIME, Refinery29, New York Times, and so many more. The goal is to have a media outlet use you as a source so that your name and business name are included in the article with a link to your small business’s website.
When high quality news and publication websites include a hyperlink to your website, it sends a signal to search engines that your site is relevant enough for others to link to it. This increases your website’s credibility and helps your website show up higher in the search results on search engines like Google. I know we aren’t talking about SEO today but just wanted to include this little bonus info anyway.
The last way to drive website traffic to your content would be through ads.
Now before you groan and feel like you don’t have $500 to spend, just hang on… because it’s not going to require $500. And I want to be upfront and say that I’m not a Facebook ad expert, but I do know some basics that I want to share with you. From what I’ve learned, some of the best ways to run Facebook ads is to actually run an ad to a free download or your most recent blog post. This obviously, is going to help drive traffic right to your site.
So, one of the best ways to go about doing this is to first install a Facebook pixel on your website so you can track who visits your website – installing the Facebook pixel is not hard, but it’s a process that won’t make sense to explain on a podcast because you really need to see the screen. Also If you’re on WordPress, you can even use a plugin to embed your pixel on your site. So then, when you setup your ad, you can retarget those same people who came to your site, or even target what’s called a lookalike audience. And since Instagram and Facebook are basically the same company, you can also run Instagram ads to those same people, if you think more of them are on Instagram instead of Facebook.
Again, you don’t have to spend $500 a month to do this. You can start with $20-50 campaigns and run them for a few days. So just to recap, you can drive traffic through doing some collaborations with businesses that complement your own services, you can utilize social media platforms to drive traffic, especially through using programs like Smarterqueue and Tailwind, you can sign up for HARO to get featured in some bigger publications, and you can run Facebook ads to your free content. As always, if you have questions, feel free to DM me on Instagram, @jesscreatives, and I will see y’all next week.