Using email marketing is not as scary or overwhelming as you might think. So, in today’s video I’m going to give you the email marketing basics and four steps to get started. My name is Jess and if you’re new here, I’d love for you to subscribe. I post weekly videos for business owners helping you save time and look good online, which is why today we are talking about email marketing because I know we all love social media, but we don’t own those followers and we could lose them at any point. But those email subscribers are a lot more valuable.
Step one of email marketing basics: stop calling it a newsletter.
No one wants to join a newsletter. Have you gone to a website recently and been like, “Man, I would love a newsletter. That sounds great. Please send me more emails.” No. You want value, you want their help, you want their resources. But you don’t want a newsletter. Instead, just call it an email list or think of a fun name like Sunshine Mail or VIP Mail or something that really goes with your brand.
Step number two is to customize that confirmation email so when someone joins your list, they have to actually confirm that in fact they do want to be a part of your email list.
Now, most providers just have a default template with some text in it that you can leave, especially if you’re just learning email marketing basics, but you can also change it and I definitely advise you to change this to fit your brand.
If you use ConvertKit, their message is something like, “Hey, I’m so glad you’re here. Confirm your download.” It’s really short and simple. There’s nothing wrong with short and simple, but add some text to actually make it sound like you took the time to write something. If you want to introduce yourself briefly or send them a link to somewhere else like, “Hey, come follow me on Instagram too.” That’s a great place to do this.
Step three is to create a welcome sequence.
You want to onboard those new subscribers so they get to know you, get to know more about your business because a lot of the time these subscribers are not people who actually know you very well. They read a blog post or listened to a podcast and then they saw your freebie, your little call to action of, “Hey, download this guide,” or whatever. Then they joined because they wanted that freebie. But that’s about all they know about you.
I recommend welcome sequences have anywhere from like three to seven emails spread out across one to two weeks. But if you want more specific hands on help creating these welcome sequences, be sure to check out Content to Clients.
And finally, step four is to create a schedule for how often you’re going to email your list.
This is important because it helps keep you accountable, but also you want to let your list know how often you’re going to be emailing them. You can tell them in that confirmation email or in the first email of your welcome sequence.
Most people send one email a week. Some people do two emails a month instead, and I’d say even fewer than that. Some people will even just do one email a month, which I don’t think is as effective because you get lost in the inbox and people start to forget who you are. If you have any questions about creating your email list, let me know down in the comments. If you enjoyed this video, be sure and give it a thumbs up, and I will see you next time.