Our website exists to grow our business, so let’s talk about one of the most important things to have on your website. In my mission to optimize our websites and gain more traffic, I’m going to share with you a secret weapon that many overlook – testimonials on websites.
The Problem: The Missing Puzzle Piece
Businesses often miss out on the important opportunity of incorporating testimonials on their website. This lack of social proof, or client feedback, can hurt your conversion rates and leave potential clients or customers skeptical. So, let’s talk about why this is crucial and how to fix it.
The Solution: Harnessing Client Feedback
Getting client feedback can be challenging, but with the right process, it’s more than possible. Here’s a simple plan to effectively collect testimonials and maximize their impact on your website.
- Create a Feedback Form: Instead of asking clients directly for testimonials via email, create a quick and easy-to-fill form. Aim for around 8-10 questions that require little effort to answer.
- Automate Sending the Form: Automating this process ensures you never forget to send the form, and more importantly, it allows you to send the form twice. The first time is a week after the project completion, and the second is six to eight months later. Automating this process can be done easily using CRM tools like HoneyBook, Dubsado, or Practice Better.
- Move Testimonials to Your Website: Now that you have the testimonials, it’s time to place them where they can work their magic. Use the help of an assistant or VA to streamline this process. Alternatively, create a folder in your inbox for testimonial notifications and set aside a specific day each month for updating your website with new testimonials.
Where to Place Testimonials on Your Website?
The golden rule is – put them everywhere! Start with your sales pages, but as you gather more, don’t hesitate to add one or two on your homepage, about page, and even create a dedicated testimonials page. This master testimonial page holds value as it can be linked to from other pages, emails, or even social media when you need to provide proof of your work quality.
The Final Word: Consistency is Key
Consistently updating your website with fresh testimonials can drastically improve your conversions. Remember, your website is an ongoing project, not a one-time task. With every new testimonial, you’re adding more social proof and building a stronger trust bridge with your potential clients.
If you need further guidance or have any questions, drop them in the comments section. And if you found this information helpful, share the love! Stay tuned for more insights to help your online business thrive.
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