Let’s talk about your website. It should be bringing in new patients left and right. Think about it: when someone’s dealing with an injury or chronic pain, where do they turn first? Yep, the internet.
Last year alone, searches like “exercising for mental health” and “how to handle stress” topped the charts. It’s clear: people are seeking quick, reliable health information. But is your website providing the answers they’re looking for? Or are they bouncing to a competitor’s site that does?
Whether you’re a health institute, a medical school, or a hospital, your website should do more than just look good. It needs to be a resource that educates, engages, and ultimately drives better patient outcomes.
What makes a healthcare website really great?
When I was putting this list together, I looked at a few key things:
The Look: Okay, I’ll admit it – I’m a sucker for a good-looking website. It’s usually the first thing that grabs me. How are they using colors? Is the layout easy on the eyes? Do they have some great shots of their clinic and team? We’ll check out some of these in the examples coming up.
How It Actually Works: A pretty website is great and all, but it’s got to do its job too. Does it load up quick, or are you sitting there twiddling your thumbs? Can you actually read the text without squinting? Do all the buttons and links do what they’re supposed to? If your site works like a charm, you’re way more likely to turn those curious clickers into actual patients.
Getting the Message Across: Here’s a big no-no I see all the time – medical and healthcare websites that leave you scratching your head about what they actually do. Your site needs to be crystal clear and grab people’s attention. It’s all about having the right words in the right places.
I offer full website design or simple one-page websites, both include SEO and tutorials on how to manage your own website without any ongoing fees with me. Learn more here!
10 examples of great healthcare websites
FYI, these are in NO particular order! A few of these are clients of mine, so if you’re interested in getting your own website re-done (or built from scratch), I’d love to design a website for you!
CRGH Fertility Healthcare
CRGH’s website is visually striking and professional, perfectly reflecting the high standard of care provided. The clean, minimalist layout, combined with the use of calming colors and clear typography, makes it easy to navigate and highlights the clinic’s commitment to clinical excellence. The strong, concise messaging is supported by a well-placed call-to-action button, inviting visitors to start their journey with confidence. The overall design feels both trustworthy and approachable, creating a welcoming experience for prospective patients.
Website: CRGH
ConqHER Pelvic Health
The design of this site really reflects the practice’s commitment to women’s health by using a calming color palette and warm, professional imagery. The first headline emphasizes comprehensive support for all stages of women’s health, creating a sense of trust and expertise. The layout is clean and focused, making it easy for visitors to find information about services and programs, while the friendly visuals and personalized approach convey a welcoming and reassuring atmosphere.
Website: ConqHer Pelvic Health (designed by me!)
American Diabetes Association
The ADA website does a great job of combining visual appeal with clear messaging and user-friendly navigation. The emphasis on community involvement and healthcare research, paired with strong visual elements and a clear call to action, creates an impactful and professional web experience. This design successfully conveys the organization’s mission while making it easy for users to engage and contribute.
Website: American Diabetes Association
STAT Wellness
Now, this website really stands out as being different––it is visually appealing and effectively communicates the brand’s focus on health and wellness. The serene and inviting aesthetic, with its muted color palette and calming imagery, creates a welcoming atmosphere that reflects the peaceful environment one would expect from a health and wellness home. The use of the large, high-quality image of the facility reinforces the idea of a comfortable, home-like setting for wellness services.
Website: Stat Wellness
Root Functional Medicine
This functional medicine website design does a wonderful job of communicating the brand’s focus on holistic health and personalized care. The clean, minimalist layout and calming color palette create an inviting and professional feel, reflecting the brand’s emphasis on natural, root-cause treatments. The headline is clear and immediately tells visitors what the practice specializes in. The use of a high-quality, relatable image of fresh carrots enhances the visual appeal and reinforces the connection to natural health and nutrition.
Website: Root Functional Medicine
Saban Community Clinic
This community clinic website uses calming, organic shapes and a welcoming color palette to create an inviting atmosphere that aligns with its mission of providing accessible care for everyone. The quicklinks menu on the banner is a great feature, offering easy access to essential services like appointment scheduling, MyChart login, location finding, and donation options, all in one place. This enhances user experience by allowing visitors to quickly find the information they need, making the site both visually appealing and highly functional.
Website: Saban Community Clinic
Hopewell Family Clinic
Hopewell Family Care’s website combines a professional yet approachable aesthetic with a focus on integrative therapies. The clean, minimalistic layout and strategic use of white space draw attention to the primary message: “Integrative therapies, paired with modern medicine, to make a healthier you.” The image of the practitioner interacting warmly with a young patient emphasizes a compassionate, personalized approach to healthcare. Overall, the design balances a welcoming visual with clear navigation, making it easy for visitors to explore services and learn more about holistic health options.
Website: Hopewell Family Care
Montecito Wellness Clinic
This wellness clinic website exudes a calm and sophisticated aesthetic, using a soft beige color palette and minimalist design to create a serene and welcoming atmosphere. The headline, “Welcome to your wellness journey,” sets a positive and inviting tone, encouraging visitors to feel at ease. The imagery of fresh fruits spilling from a woven basket adds a natural, wholesome touch, aligning with the clinic’s focus on holistic health. The use of elegant typography and spacious layout enhances readability and communicates a sense of luxury and care. Overall, the design effectively conveys a premium wellness experience that is both accessible and nurturing.
Website: Montecito Wellness Clinic
Ask Doctor Amy
This website for Ask Doctor Amy has a welcoming and approachable vibe, perfect for parents looking for trustworthy advice. The clean, simple design and soft color palette make the site feel calm and professional. The headline clearly explains what Dr. Amy offers without any jargon. Her photo and friendly introduction make it easy to connect with her as a real person, not just a doctor. The straightforward layout and easy navigation, with options like tools, podcasts, and blogs, help parents quickly find helpful resources. It’s a great blend of personal and professional, making it feel like you’re getting advice from a knowledgeable friend.
Website: Ask Doctor Amy
Magnolia Family Practice
Magnolia Family Practice website design exudes professionalism and trust with a clean, modern look. The use of contrasting colors—deep blue and warm coral—creates a visually appealing and balanced aesthetic, while the headline “Healthcare you can count on” immediately communicates reliability and compassion. The prominent call-to-action form encourages patients to easily get in touch, enhancing accessibility and engagement. The overall design is user-friendly and inviting, making it easy for visitors to connect with the clinic and access important information.
Website: Magnolia Family Practice
Nutrition by Robyn
Robyn Johnson is a functional medicine dietitian and health strategist who helps women get to the root cause of their hormone and skin problems. Robyn’s site is so clean, modern, and elegant. With so many examples in this post with illustrations, I loved how simple this dietitian website compares to the others. Robyn’s site is a great example of how you can have a simple site without it *just* being text and photos. Small design elements are sometimes all you need.
Website: Nutrition by Robyn
Thinking about a healthcare website redesign?
I’d love to help you create a website for your healthcare practice that perfectly reflects you as a medical professional, and helps grow your practice. You can check out my portfolio, or my client testimonials.
