If you often find yourself scrolling past people’s perfectly polished Instagram or Facebook posts and wonder how they manage to make their graphics look so good – it’s time for you to design better ads. It’s easy to spot the accounts with the “it factor” when it comes to visual aesthetic, but it’s difficult to pinpoint exactly what makes their posts so appealing. That’s why I want to get rid of the guesswork for you by sharing a few tricks to help you design better ads and step up your social media graphics game.

If you want to learn about Facebook ads, be sure to check out this CreativeLive class! (aff. link)

Try An Asymmetrical Layout in Your Ads

When I say asymmetrical, here’s what I mean: placing a graphic elements off-center or off-balance within a defined space. To design better ads, an asymmetrical layout increases white space and amps up the visual interest – like this graphic below I did for @AskAnnMarieRose.

While this tip can be applied to any combination of elements, (think: color blocks, shapes, text/font), there’s one caveat in applying it correctly: avoid extremes and subtleties. For example, placing images completely in corners or placing something just slightly off center.

Play with asymmetry in a way that makes your layout just different enough to be noticeable and intriguing.

If you want to learn about Facebook ads, be sure to check out this CreativeLive class! (aff. link)

Vary Fonts & Text Size in Your Ads

Here, what we’re talking about is creating hierarchy. This is particularly useful when your graphics are text heavy. You can use different fonts and text sizes to make sure your message is communicated clearly through your graphic, and help you design better ads.

Here’s an example of a graphic with hierarchy (from my Canva templates!):

 

Another thing you can do to design better ads and make text more digestible is to create structure with headings, subheadings and bullet points. Applying this tip will help your social media followers understand 1) what’s important about your graphic and 2) when and where to focus their attention as they look at your post.

Repeat Patterns & Elements in Your Ads

When you repeat patterns (like polka dots, stripes, etc.) across different sections of a graphic, it creates texture and establishes continuity. This is what gives your visual aesthetic a certain style and helps your graphics “make sense” to followers. And the continuity really comes in when you use a certain pattern/element in several related, but separate, graphics. Here’s a great example of a graphic I did for @FunSeekerFitness repeating a pattern to create continuity:

This tip will help you establish your signature look so more people will recognize your brand as they scroll on social. Plus, it’ll give your IG grid and your FB Page that “it factor”. Just remember to keep it simple though when playing with patterns so that your graphics don’t end up cluttered. If you want to learn about Facebook ads, be sure to check out this CreativeLive class! (aff. link)


Bonus tip: use the right color combinations!

While we focused on how to design better ads and social media graphics today, these tips can really be applied to just about any graphic you use for your brand! So what you learned in this post can help you on social media, as well as on your website and beyond. If you want to learn about Facebook ads, be sure to check out this CreativeLive class! (aff. link)

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