If you often find yourself scrolling past people’s perfectly polished Instagram or Facebook posts and wonder how they manage to make their graphics look so good – you’re not alone.
It’s easy to spot the accounts with the “it factor” when it comes to visual aesthetic, but it’s difficult to pinpoint exactly what makes their posts so appealing.
That’s why I want to get rid of the guesswork for you by sharing a few tricks to help step up your social graphics game.
Try An Asymmetrical Layout
When I say asymmetrical, here’s what I mean: placing a graphic elements off-center or off-balance within a defined space. An asymmetrical layout increases white space and amps up the visual interest – like this graphic below I did for @AskAnnMarieRose.
While this tip can be applied to any combination of elements, (think: color blocks, shapes, text/font), there’s one caveat in applying it correctly: avoid extremes and subtleties. For example, placing images completely in corners or placing something just slightly off center.
Play with asymmetry in a way that makes your layout just different enough to be noticeable and intriguing.
Vary Fonts & Text Size
Here, what we’re talking about is creating hierarchy. This is particularly useful when your graphics are text heavy. You can use different fonts and text sizes to make sure your message is communicated clearly through your graphic.
Here’s an example of a graphic with hierarchy (from my Canva templates!):
Another thing you can do to make text more digestible is to create structure with headings, subheadings and bullet points. Applying this tip will help your social media followers understand 1) what’s important about your graphic and 2) when and where to focus their attention as they look at your post.
Repeat Patterns & Elements
When you repeat patterns (like polka dots, stripes, etc.) across different sections of a graphic, it creates texture and establishes continuity. This is what gives your visual aesthetic a certain style and helps your graphics “make sense” to followers. And the continuity really comes in when you use a certain pattern/element in several related, but separate, graphics. Here’s a great example of a graphic I did for @FunSeekerFitness repeating a pattern to create continuity:
This tip will help you establish your signature look so more people will recognize your brand as they scroll on social. Plus, it’ll give your IG grid and your FB Page that “it factor”. Just remember to keep it simple though when playing with patterns so that your graphics don’t end up cluttered.
Bonus tip: use the right color combinations!
While we focused on social media graphics today, these tips can really be applied to just about any graphic you use for your brand! So what you learned in this post can help you on social media, as well as on your website and beyond.