This is part three of my eight-part series covering the basics of graphic design! (Catch up: Part 1 – Part 2 – Part 3 – Part 4 – Part 5 – Part 6Part 7)

Movement is defined as the progressive development of a poem or story; or a change or development in something. In design, movement is the path the viewer’s eye takes through the work of art, often to focal areas – sound familiar from last week? Movement can be created with lines, edges, shape, and color within the design.

You could also think of movement as flow. You want the reader’s eyes to flow smoothly through your piece – thus the importance of hierarchy. It should be easy for them to detect where to look next, and you want to be sure they are looking at the piece in the right order. Emphasizing the wrong things can confused the audience and interrupt the “flow” of your piece.

Here are a few designs as an example:

If you’re a graphic or web designer reading this, you need to know more than just about good design to be successful – you need to have a good client experience. I’ve simplified that process myself, and make that available for other designers. Click below to grab a questionnaire!

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