Or watch the video here:
Are you a nutritionist or dietitian looking to setup your website? I am going to walk you through what you need to start the process.
If you decide you want to work with a designer, check out my services! https://www.jesscreatives.com
► Platforms I recommend: WordPress.org or Squarespace!
– Squarespace vs WordPress: https://www.youtube.com/watch?v=CJxrD20ekmU&t=28s
– Squarespace affiliate link: https://www.jesscreatives.com/squarespace
– My favorite WordPress host: https://www.jesscreatives.com/flywheel
► Branding your business: https://www.youtube.com/watch?v=TFGSbOEOPcQ&list=PLjD2svnUOwR2Fd1h26403hvit5cfWyJj-
► Sales page copy: https://www.youtube.com/watch?v=f0CmAzAaoY8&t=1s
► Get client testimonials: https://www.youtube.com/watch?v=stEq-Z05j_E&t=10s
► Choose better website images: https://www.youtube.com/watch?v=UEpuckA7uwk&t=1s
**Some of the links above are affiliate links!
Welcome to The Work Your Wellness Biz podcast, a podcast for nutrition and fitness professionals. I’m your host, Jess Freeman here to help you save time and look good online. Ready to set up a website for your nutrition business.
In this video, I’m going to give you a quick checklist of everything you need to get started. If you’re new here, my name is Jess and I create videos for business owners like you to help you save time and look it online. And today, I’m just going to give you the list of everything you need. So you can start getting your website set up for your business. So let’s dive in.
Now for a lot of things on this list, I’m actually going to have videos linked in the comments that explain some of these things even further. So if you have questions, be sure and check out the description of this video four other videos that will go more in depth.
Now the first thing that you’re going to need is a good website platform. I recommend wordpress.org not.com and Squarespace, those are my to go twos for business owner. So that’s the first thing you need is a good platform, I want you to start on the right platform for your business, make sure you’re in a good place.
So you don’t have a lot of tech headaches later on or have to mess with moving away from a platform that’s not so good. So let’s start with one of those. The next thing you’re going to need is your brand elements. So your brand colors, your brand fonts. And if you have a logo, you’re going to need to gather those items because we want to brand your website, make sure it looks like you and not just a generic website.
There are places you can, you know, look for brand colors, brand fonts, etc. If you don’t have anything right now. And if you don’t have a logo, that’s fine, that’s fine, you can just, you know, get one from Creative Market kind of a templated logo, you can type your name out and Canva and just upload that. And that can be your logo for a while.
You don’t have to go invest in a logo, if you don’t want to. And I’m saying that as someone who designs logos or businesses, then you are going to need pictures of you. Yes, you you need to be on your website. This is important, you need to be on your website, that you don’t have to be like plastered all over your website, it doesn’t have to be these huge banners and pictures of you.
But we at least like one, one or two pictures of you. People want to know who they’re working with. So even if it’s not the first picture they see on your website, at the very least there needs to be a picture of you on your about page.
Okay, next, you’re going to need stock photos. So now don’t worry, I’m not advocating for really cheesy lame stock photos. There are plenty of great websites like Unsplash that give you great stock photos to work with, you can literally just type in like food.
And you’ll get plenty of photos. So these photos will help add visual interest to your website if you are not wanting big pictures of you everywhere. Because if it’s just a website with lots and lots of texts, and like here’s a picture and here’s a picture. It can be a little boring.
Now I’m not saying it needs to be photo heavy like you look like you’re a photographer. But we do want to add some visual interest to the website. Okay, next testimonials. Now, this can be tricky. If you’re just starting out because you might be like, Well, I don’t have testimonials. I haven’t worked with anyone yet.
Okay, so if you haven’t worked with anyone yet, then just make it a high priority that your first few clients you do get testimonials from them and add them to your site immediately. This is going to make a huge difference on your website and having that social proof there for other potential clients to see like, oh, this person is really great to work with.
They’ve got other people’s results and blah, blah, blah. So make sure if you don’t already have some you get some as soon as possible then we really obviously need for it to be a website we need some copy, we need some text on your website, I recommend about 500 words minimum per page.
So in this can vary a little bit like homepages might be closer to like 300 words, the all the other pages on your site, like your sales pages and your about page. Those need about 500 words. This is really for SEO purposes. But it can also help just to help your website not look so bare.
So that’s what I recommend. So you’re gonna make want to make sure that you write all of your copy before you even start because content drives design. Now speaking of pages, what pages do you even need on your website?
Honestly, I recommend just keeping it super simple, so you don’t feel overwhelmed. If you are just getting started home about and services, all you really need. Obviously, you can always add more, you can add more while your site is live, you can add more, literally the week after you publish your website, you can add it a year later, five years later, that’s the great part about websites is you can edit and evolve your website.
As you go. It’s not set in stone. So I recommend starting with home about and services. Or if you want to split services into multiple pages, you can also do that and have multiple service pages. Those are the bare essentials for getting started.
Now eventually, you might want to add some other pages, I recommend everyone have a blog, because blogging or creating content of some kind, whether it’s videos or podcasts that go into blog posts, that can help drive traffic to your website and help you build authority.
So I always recommend that people blog even if it’s only once a month, a Testimonials page, a whole page dedicated to nice words being said about you from other clients. Eventually, this may take a while to build up.
So this may be an eventually page, especially if you’re getting started. And you only have a few clients a few testimonials. If you only have three or four testimonials right now, I would hold off on this page. I usually recommend once you have like 10 or more nice words from different clients about you then create a Testimonials page until then just sprinkle them around your website.
And then a Press page or immediate page, whatever you want to call it. This is where you highlight all the places you’ve been featured publications that have mentioned your guest blogs, you’ve written podcasts, interviews, you’ve done anything like that. Put that on a page.
And then lastly, I always suggest gathering all of your links, login information, everything for social media, your email marketing, anything that you’re going to want connecting to your website. Some people put a quiz on their website. So they have this other third-party platform that they connect to their website, you’re going to need that if you want people to have a link to your Calendly.
And you want to put that on your website, you may need a link login to grab the link for that. Anything you’re going to want on your website, just get those links and logins, put them in a Google Doc. So that it’s easy for you to just access that instead of like, okay, now I have to go for like, login and grab that and kind of send you off on a rabbit trail.
So have all that information gathered, along with everything else that I’ve mentioned in this video. So that is the whole list. This is to help you get ready for your website, whether you are DIY on it, or you’re gonna hire a web designer, this will help you get prepared. And don’t worry if you’re hiring a web designer, he don’t have to have all this in place before you even inquire.
But you will probably need all this before you start the project. So this gives you a good starting point. The last thing I want to mention is looking at other websites for inspiration. Not that we’re going to copy them don’t do that.
But this is a good practice to kind of figure out what are you wanting in your website? What do you like and dislike. Again, this can help the designer or this can help you figure out you know, oh, I really like these layouts that have lots of pictures.
So then you can kind of see okay, I need to find 20 pictures. I need this amount of copy. I want bold colors, whatever that looks like. This can really help you get the website that you really really want.
If you have questions about anything I mentioned here, let me know down in the comments and don’t forget to check out the description for links to other videos and resources that will help you during this journey of setting up your website.
If you enjoyed this video, be sure and give it a thumbs up and I will see y’all next time.