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Our website exists to grow our business, so let’s talk about one of the most important things to have on your website.
Welcome to the Work Your Wellness Biz podcast, a podcast for nutrition and fitness professionals. I’m your host, Jess Freeman here to help you save time and look good online.
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As a web designer, Morgan and I look at a lot of websites. And I see a lot of things missing. But as a business owner, I know there’s one thing that’s really hurting your conversion rates on your website. So I want to tell you what it is and how to fix it.
If you’re new here. My name is Jess, and this channel is all about helping you create a more smooth and profitable online business with the help of your website. And as I mentioned, there’s something that is missing from a lot of websites, and it’s hurting your conversion rates.
So visitors are not converting into clients or customers. And that missing piece is social proof, client feedback, client reviews, whatever you want to call it. I see so many business owners missing this very important element on their website.
And I know from talking to a lot of business owners, that it is hard to get that client feedback. So I want to help you with this process. Okay, so the first step is to have a feedback form, it’s much more effective to have a quick form that people can fill out instead of just emailing them and being like, hey, love a testimonial, can you can you just send me one.
Because then people don’t know what to say. And you get kind of lame testimonials that are like justice, so nice to work with. That is not going to help convert people on your website. So we want to send them a quick form, I usually say about eight to 10 questions, but we want to make sure that these are easy to answer questions that they can answer relatively quickly.
And they don’t have to like sit and think about recently, I was looking at one of my clients feedback forms. And she had a question. It was something along the lines of describe your relationship with food before and after working with me.
And I was like, that’s going to take some thought, especially depending on how long you guys work together. But that is that can be hard to articulate for someone before and after. I mean, the after might be a little bit easier.
They might be like, Oh, it’s great. I feel confident in how I’m eating and my nutrition, etc. But before might be harder to articulate. So you don’t want to ask too complicated of a question. And I know that sounds weird, because it’s like, isn’t that complicated? requestion.
You want them to not have to sit there and think and like how, how do I describe this, the next step is to automate sending this form, you don’t want to forget to send this and you actually want to send this form twice.
And it’s gonna be a little more difficult to remember to send that form the second time, which is why we want to automate it. So the first time you want to send it about a week after you finish working together, you want it to be relatively fresh in their brain.
But it doesn’t have to be like an hour after your last call, you can give them a few days. The second time you send the form, it’s going to be about six to eight months after you’re done working together.
Because hopefully you have created something or help them develop really good habits that are going to have a longer term impact. So for example, dieticians, hopefully you have helped your clients create good eating habits, good relationship with food, etc.
As a web designer, I have hopefully created a website for my clients that increasing their traffic, helping them reach more clients, it’s making the onboarding smoother, etc. That’s not going to be seen.
As soon as a week after we’re done working together, I might see a little bit of a difference, but you’re going to notice the impact more six to eight months later. So again, I recommend the first form be sent about a week after you’re done working together.
And the second form is sent six to eight months later. You can automate this if you are using a CRM like HoneyBook dubsado, practice better, anything like that. This is really going to help you automate that so that you don’t have to remember to email your clients.
It’s sent And you just come into your office one day, and you see you have a new questionnaire filled out from a past client. So now comes the hard part. And that is actually getting the testimonials to your website, because we don’t just want the testimonials, we actually want people to see them on the website that’s going to help your conversion rates.
So there are a few things you could do to kind of streamline this process. One, if you have an assistant or VA, you could forward those emails to her. She knows like, Okay, I need to go add these to the website, and we’ll talk about where to add them on the website.
Next, if you don’t have an assistant, maybe you have a folder in your inbox with testimonials, you put the in the notification emails in there, and maybe the first Friday of every month or some specific day each month, you have a note to go upload new testimonials to your website, create some kind of easy system, you can also just do it.
If you’re like me, I usually just put the new testimonials on the website as soon as I get them. But being a website designer, I know it’s a lot easier for me to just hop in real quick, add a testimonial, it’s not as long of a process for me.
But you might want to set aside a specific day. So you can do all of these testimonials at one time. Now, where do we put the testimonials? This is a common question I get I say everywhere. If you only have a few start with your sales pages, absolutely, that’s the most important place for them to go.
But if you have a lot, you can put one or two on the homepage, one or two on the about page, two or three on each sales page. And then if you have more than like 10 to 15 create a dedicated Testimonials page where all of your testimonials go because inevitably you’re going to get even better testimonials. Maybe you get clients even better results than the clients you had a year or two ago.
So you want to have this dedicated Testimonials page because just because you’re swapping out this testimonial on the homepage doesn’t mean is not valuable anymore. So we want to keep all of them on this kind of master testimonial page.
You can link to this from other pages you can link to it from in your emails. If someone is for some reason requesting you know more client feedback or client reviews on social media you can link them to this page. It’s really really valuable.
So start with your sales pages, expand to others and then also create a dedicated Testimonials page. Now remember earlier I said you should add these new testimonials to your website at least once a month and I meant it.
So really, really trying to add new social proof to your website consistently. This is really going to help your conversion so if you have any questions, let me know down in the comments. If you enjoyed this video, give it a thumbs up and I will see y’all next time.