This is part five of my eight-part series covering the basics of graphic design! (Catch up: Part 1 – Part 2 – Part 3 – Part 4)

Proportion can be defined as the relationship of one thing to another in terms of quantity, size, or number; the ratio. It’s the feeling of unity created when all parts relate well with each other. To think of it in a more literal sense, when drawing people, proportion can refer to the size of the head compared to the rest of the body.

Proportion is a principle that integrates other design principles – balance, for example. Proportion is one of those things you probably won’t notice until it is wrong. For instance, if you draw a person with a head larger than their entire body, it would be considered out of proportion. But, creating things of different proportions in a design can help create emphasis and movement.

Here are a few designs for examples of proportion!


If you’re a graphic or web designer reading this, you need to know more than just about good design to be successful – you need to have a good client experience. I’ve simplified that process myself, and make that available for other designers. Click below to grab a questionnaire!


Want to take your graphic design knowledge to the next level? Enroll in this fundamentals class on CreativeLive! (aff. link)

Need more clients? Get a re-designed website for 2020! Tell me more

Pin It on Pinterest