A few weeks ago, I asked my Instagram followers what was keeping them from content creation, and I got a lot of responses – and there were several repeat answers, so I want to share my response to each of these objections.
Now, if you’re still on the fence about content creation, you might be thinking one of the common objections I’m going to be talking about today. This is totally normal, and you are not alone! Hopefully by the end of this episode you will feel more confident about diving into content creation soon, or even just take a step closer to considering it.
The first most common thing keeping people from content creation is a lack of ideas.
But regardless of what you do or where you’re at in your business, I know where you can get plenty of ideas: your followers and your clients. People have questions about what you do, and what you know.
Pick any supplement or exercise, and think through who, what, when, where, why and how. Who needs to take magnesium? What is magnesium? When should I take magnesium? Why do women need more magnesium than men? Where and how may not apply here, so I skipped those in this instance.
Let’s look at another example. Who should consider running a marathon? What is the best way to train for a marathon? When is the best time to run a marathon? Where are the best places to train for a marathon? How you’re hurting your marathon training.
You can do this over and over again on different topics, and it doesn’t matter if you want to blog, podcast, or create videos. Or, you can go straight to your audience and see what questions they have. Post on Instagram asking what questions people have, email past clients or customers. Ask your Facebook friends what they want to know. Think about what questions people have DM’d you in the past. Look at what’s going on in your industry and think about what your potential clients need to know about it! Then, make sure you start driving traffic to all of your content.
Now the second most common reason that people listed as to why they avoid content creation is a lack of time.
This is harder to resolve, but not impossible. At the end of the day, we all still only have 24 hours and only so much money to spend, so I’m going to share some tips that may help, but everything still takes time.
The first thing is one of the most common suggestions: content creating in batches. Instead of trying to sit down every week and write a blog post, just set aside one day each month to write out all of your blog posts. Again, this may not be feasible because you have kids at home all summer, and it’s hard to write when you have them at home.
So the next thing I would suggest for content creation is some multi-tasking. Did you know you can voice record your content and then have it transcribed? So, while you’re getting ready in the morning or driving in the car, pull up the voice memos app and talk away! Then, export the file, and use Rev.com to get it transcribed. You can do some tweaking to the transcript once it’s done, and boom, you have a blog post! And to be clear, I would not recommend doing this to record a podcast episode, because of background noise, only to do a blog post.
If you wanted to create video content, the easiest way to do this is to go live. You don’t have to setup much, no editing, just go live and share your content. You can do this on YouTube easily, and still optimize the title and description. By the way, if you’ve been thinking about diving into YouTube, I’ll be talking more about it in the next few weeks, so be sure to stay tuned.
The last thing I want to say about lacking time to create content is that it’s a matter of priorities. And that is not a bad thing. I have a friend who is a mom to two boys, has a podcast, and a coaching program, and ya know, a life. It took time, and some re-shuffling of her schedule to make it happen. She has chosen to outsource her editing, and right now doesn’t post her episodes on her website or get it transcribed – which is fine. It doesn’t have to be perfect right out of the gate. Content doesn’t have to be an all or nothing game.
So, I would encourage you to think about what could be changed in your business or life to make content happen. Do you need to wake up an hour earlier? Do you need to outsource something? Do you need to create a different type of content that would be easier? If creating content is really something you want to make happen in your business, you can find a way to start. Content helps my business so much, it’s make it possible to take three weeks off!
The third reason that people shared they aren’t creating content is that they are worried how it will be perceived, or they have a fear of being judged.
And trust me, I get it, I totally get that it’s scary to put yourself out there. You might think because I’m on YouTube and have a podcast that I’m not intimidated by this or that I’m fully confident – but I’m not.
I have insecurities and self-doubt just like you. But I want to share something with you. My mom died suddenly when she was 55 years old. Being a teacher and librarian all of her life, she was a wealth of knowledge. But when she died, all of her knowledge (except what she verbally told others) died with her — no books written by her, no online courses taught by her.
I still get nervous posting on YouTube. I have a fear of public speaking. I have social anxiety. I don’t like walking into crowds alone. It only gets easier because I just. keep. doing. it. But there’s another reason I keep showing up online: life is short, and I have too much to share. I’m not saying I know everything. But, if I die tomorrow, I’ve shared what I know — through courses, videos, blogs, and podcasts. And you should share your knowledge, too. It gives you so many opportunities to be featured in front of other people’s audiences!
At the end of the day, you can’t control what every person out there thinks about you and your content. Yes, you may get some mean comments. But that’s okay. You will survive. It’s not the end of the world. And, you can delete them! I delete mean comments all the time. Not because I’m embarrassed by what someone is saying to me or that they’re trying to call me out, but because I want it to be a positive space. I don’t need that negativity in my life. I’m fine if someone just disagrees with me, because we can all have differing opinions. But if someone’s going to be hateful, there’s just no need for that – it is JUST a website tutorial, and we have bigger fish to fry.
And I know for a lot of people, video is the most intimidating – and although I love video content, it’s not your only option.
So, let’s talk about the fourth reason that keeps people from starting, and that is, not knowing which platform to use.
I have this conversation all the time with people who will DM me and say, well I don’t know if this should be a blog or a podcast, an ebook or a blog post, a free mini course or an email sequence, on and on.
Here’s the thing: there’s not one absolute best method. We’ve been looking at recipes on blog posts for years, so making a video tutorial for a recipe is not an absolute must. So, I would do three things: 1) ask your audience how they like to consume content, 2) ask yourself what you would prefer based on budget and time, because if you don’t have the time to do videos, you’re not going to be consistent and then you won’t be successful, and 3) stop overthinking it, and stop making excuses. Try it out, and if you don’t like blogging after three months, then switch to something else that is sustainable and enjoyable. (Even if it just means posting on Instagram!)
Now, the fifth reason you might avoiding writing is thinking you don’t have anything to offer…. which is so so wrong.
I’ve been working out in a gym consistently for over five years, and there are so many terms I don’t understand and strategies I don’t even know exist. I like to remind people of this saying that I don’t know where it originated, but remember, what’s duh to you is wow to someone else. (And your content can help funnel people to your passive income products!)
Your followers may JUST be getting into their health journey. Maybe they only heard of intuitive eating yesterday and they’re trying to find someone to learn from. Maybe someone has been misinformed about intuitive eating and you’re setting the record straight for them.
Your experience and perspective are important. Your voice matters. People want to know how to get to where you are. I grew up in a tiny town in Kansas, and entrepreneurship was not really a thing, especially not online entrepreneurs. Fast forward to several years after I moved away, and I stumbled upon this Facebook group of freelancers who wanted to work for themselves full-time. Learning from that group changed my life!
I didn’t find Marie Forleo or Jasmine Star or Gary Vee…. I found a woman named Leah. And her blog and her Facebook group changed the trajectory of my business and life. So, the next time you think, well I’m not sure I have anything to offer, I would dare you to ask strangers a question related to what it is you teach. Ask your neighbor if they know what intuitive eating is, or how to do a burpee.
Another bad reason to avoid content? Thinking that everything has already been said.
Again, this is where your specific approach and perspective matter in content creation. Another thing to really think about in the health and wellness industry is research. New research is always being released and updated – so that always gives you new things to talk about! As someone in the tech world myself, there are always new updates, like when the Squarespace interface updated a few years ago, my old Squarespace tutorial videos needed to be re-done. Boom, new content.
Also, I just googled what is intuitive eating, and Google said there are more than 30 million search results for that specific question. I haven’t read a single one of them, ever. But, if one of you dietitians showed up in my Instagram feed saying you have a new blog post about what intuitive eating is as told by Melissa McCarthy GIFs, then I would be all over it, because I love Melissa McCarthy.
Even if something has been talked about, it doesn’t mean that every person in your audience has read that article or heard that podcast. And maybe someone will finally read about the topic because of your unique spin on it!
And last but not least, the seventh reason that you might not be creating content is because it feels overwhelming.
And I get it, because I’m a one-woman shop over here, minus the 2 hours a month that my VA helps me. But, there are a few ways to make it easy on yourself to consistently create content. Go live on YouTube each week. You don’t need ANY special equipment! Use your laptop or your smart phone, and go live. You can still optimize this content and impact people by doing this. Or, if podcasting is your thing, use Anchor to record your podcast, and Anchor will send it to iTunes. Again, no equipment except your phone.
We grow only by doing. You can think about things all month long, and leave ideas in a notebook, but you won’t see change until you start doing something. Will it be perfect? No. Will anyone care? No.
As Craig Groeschel says, successful people do consistently what normal people do occasionally. So find what it is that you can do consistently and go after it. And remember, content creation consistency doesn’t have to mean every single week. It could just be every other week!
I want to encourage you to look at all the reasons you’re not creating some kind of content right now, and see if they really just might be excuses. Are you self-sabotaging your own business? Are you limiting yourself? I would love to hear your thoughts about today’s episode, so be sure to DM me on Instagram @jesscreatives.