or watch here:
To learn more: https://www.jesscreatives.com/workshop/
ON TODAY’S EPISODE:
- Order in which you would like people to move through your offers in your business
- What to emphasize the most in your marketing
- What is the best way to nurture your audience
- How can you cross-promote your offers
Today, I want to talk to you about managing multiple offers within your business. And when I’m talking about multiple offers, I’m really including even your free stuff like your podcast, Facebook group, Instagram, your email list… I’m not just talking about things that people can buy. But really anything that people can follow, download, join, subscribe, and buy.
So I wanted to talk about this because I know a lot of my clients have multiple things, they’re juggling in their business, and it can feel overwhelming to know how to manage it all and market it well. And at the end, I’m going to also talk about how you can even manage this on your website as well.
Choose which offer is a priority
So first, I want you to think about the order in which you want to have people move through your offers in your business. So again, we’re including the free things as well. So let’s say you have a podcast, and that podcast is really how you nurture people, they get on your email list they buy from you, they join your Facebook group, whatever it is, but you’re like the podcast is the winner in my business. Or maybe you’re like, no, it’s my Facebook group. My Facebook group is where people join, they get to know me, I go live in there, and they learn a lot.
So you want to think about the order in which you want people to move through your business. Because wherever you want people to start, whether it’s your podcast, your Facebook group, whatever, that’s going to be the thing you want to emphasize the most in your marketing, not to say that you can’t also promote your one to one services or anything like things like that. But you know, if you’re a guest on a podcast, usually the host, you know, will be like, what, where can we learn more? How can we connect with you? How can we work with you, you can say, Oh have a great Facebook group, it’s free, you can join there, you know, but also have a podcast and you know, one on one clients, you can find all that information on my website, but my Facebook group is really where it’s at.
So you can emphasize that and then kind of just casually mention your other offers. And that’s going to help people kind of trickle through your business in a way that makes sense. And you can mention your other things. So hopefully, whatever, wherever you’re starting, hopefully, early on, they’re also getting on your email list. So maybe you’re starting with the Facebook group, but then you maybe require that they join your email list. Or maybe you just talk about your email list in there or something like that. But your email list can also serve as a way to make people aware of your other things.
So for instance, let’s say again, they’re starting in the Facebook group, then they join your email list in your nurture sequence, you could make people aware of Hey, I also have a podcast comm follow me on Instagram, like, you can do that with that nurture sequence. So you don’t have to constantly blast all of your offers every single week because you can really focus on telling people to get in your Facebook group, then you’ll get on my email list. Then through that, you’ll find out more about my one-to-one offers my podcast, my digital products, my course, etc. So think about how do I want people to move through my offers, in what order? Makes sense, right?
Consider which offer is right for the audience
So then after you figure out that order, I want you to also think about your audience. So you might be again, let’s say you’re on a podcast, and the podcast host is like, Oh, my audience is a lot of beginners. They’re really just starting on this journey. Okay, great. Then you can tailor your content that way, but then you can also know, okay, my beginners really would benefit from joining my Facebook group or being on my podcast. If you’re like, oh, like the Facebook group is really not for beginners. They really need to be on my email list first or something like that. And you can even tailor and have different welcome sequences.
So, let’s say you’re going to be on a podcast, and you have this freebie. That’s great for beginners. You could kind of tweak your nurture sequence (you don’t have to have a whole new one), but maybe tweak it so that it’s geared more towards beginners, then you can say, Hey, you know, I also have a podcast. These are some really great episodes to start with, if you’re new to this journey, if you’re new to this industry, this world. And then they could join your Facebook group more towards the end, maybe in that fifth or sixth email, you’re like, hey, if you didn’t know, I also have a Facebook group. That way, they’re not joining the Facebook group and feeling overwhelmed, because they’re like, wait, I’m totally new to this, it seems like everyone else in here is really experienced, they are not new to this journey.
So that’s why you want to think about your audience who you’re talking to, not just your own audience, but really thinking about when you’re, you know, being a guest on podcast, your you know, you write a guest blog post, you do a workshop for someone’s, someone else’s community, anything like that, think about that intended audience and even ask that podcast host or the, you know, membership owner, and tell them, you know, ask them, what’s your audience like, tell me about them? Where are they and their business or their life?
I just had a guest last week, do a workshop about LinkedIn inside the Better Collective, my membership community. And she asked me, like, tell me about the group, where are they out in their business? What industries are they in because she wanted to make sure that she was tailoring her content to really serve my audience the best. That way, she wasn’t just doing the basics of LinkedIn. You know, because we were all mostly pretty familiar with LinkedIn. It wasn’t like, oh, I don’t even have a profile, what is LinkedIn… she knew she could skip the basics and get into the more detailed information.
I do the same thing. When I do workshops for other mastermind memberships, I say like, tell me about your audience. Do they have websites? Do they not have a website at all? Are they really just concerned about how to optimize it? You know, can I skip the basics? That way, obviously, it helps people. You know, I don’t skip over the basics if they need the basics, but then I can also, you know, really tailor what I mentioned in terms of my other offers, not that I really spend much time pitching my offers, or my you know, anything like that. But at the end, I usually say, oh, like, if you have questions, you know, just DM me on Instagram, like, here’s my Instagram, or I have another free workshop, you can watch over here, or something like that. Or if they’re more advanced, I can let them know. Oh, yeah, I do one-to-one work, you know, here’s some like brief information, again, very, very minor pitch of information. But it’s important that I am aware of that audience.
How to cross-promote your offers
So that’s the second thing that I want you to think about: the audience. The third thing is how can you cross-promote your offers? So for instance, you know, we have a podcast Facebook group, you have free opt-ins, your one-to-one offers, let’s say you also have a course and a book. So you have lots of moving pieces, right? So how can you cross-promote?
And not just I think when we talk about cross-promoting, a lot of people will think, oh, like, I’ll just talk about all my things on Instagram and Facebook. And that’s cross-promoting, but how can you cross-promote within these products. So on your Facebook group, you can, you know, mention your podcast every week, or get people to join your email list mentioned the course, you know, whatever that is, same with the podcasts, very easy to have a call to action, to different opt-ins to your course to your book, whatever.
But even within the course, maybe you have a link to you know, in the second module, you’re like, Oh, I cover this in-depth inside my book, or I know a lot of courses will have like a resources section with like, here’s, you know, popular tools, platforms, apps that people use. You could say, hey, I have my book that also covers this information.
And same with if you have a book, that’s a really popular way that authors will grow their email list is within the book, they’ll be like, Oh, I have a template for this. I have a checklist for this. Go to and then put in a URL for like, just hop over here. You can grab that because as an author who sells on Amazon, like I have books on Amazon, I have no way of knowing who buys my book.
Literally, I have no way of knowing unless they actually just DM me or something. But I don’t get to capture those emails. All addresses. So by having a free resource that I mentioned in the book, then I can capture potentially some of those email addresses from customers who have bought my book. So think about how you can cross promote your things without social media, but within the actual products, this is also super easy to do with your free downloads. Usually, on the last page of your free opt-in, you can put like a thank you, you know, if you want to learn more, and then link to your social media, your course, your book, your Facebook group, whatever, so that people can connect and learn more.
So think about how ways you can kind of drop links in a good way to get people to stay connected to you and learn more. Because that’s what we want people to do. We want them to stay connected, and keep learning from us, and moving through our different offers. We don’t want them to just download a free opt-in and stay on our email list. And that’s it, we want them to also follow us. You know, subscribe, buy things, whatever that is.
So I know that juggling multiple things can be a little overwhelming, like how often do I promote my book versus my course whatever. So hopefully, as you think about the order of which items you want people to move through your business that will kind of help with that. But I know it also can be complicated to you know to manage this in terms of your website. How do I market all of these things on my website in a way that makes sense and isn’t confusing? How do I make sure it doesn’t clutter up my website and make it look like a total piece of crap with 17 different buttons and there are too many pages?
I get that because I have a lot of clients who have multiple offers multiple things to offer people to download, buy, join, subscribe. So I have a full brand new totally free workshop that you can watch on-demand and I’m going to teach you more in-depth How do you manage these multiple offers when it comes to your website? So if you’re interested you can just hop over to jesscreatives.com/workshop.