So, you’ve found a niche market for your business. You’ve chosen your new target market – but now what?? How do you market to a new niche?
The first thing is to TALK to people in that niche. Email them, hop on a call, whatever…. but talk to them. Ask about their pain points, what they see in their own industry, and what podcasts they listen to, etc.
Then, start using their specific pain points in your copy on your website and social media.
You also want to start getting in front of that audience instead of waiting for them to find you. Get on podcasts in that industry, use their hashtags on social media, etc.
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