Earlier this month, I reached my one-year anniversary of running my podcast! But, that anniversary also marked the end of the podcast as well. In an era that feels like everyone is doing podcasts, I shut mine down.
I’ve learned over the last few years that it’s totally okay to quit things – even good things. You may doubt yourself for quitting, and you may have people question it. But, it’s still okay to quit. So, today I wanted to share some behind-the-scenes of the last year, and why I decided to end my podcast.
Mistakes I made with my podcast
The first mistake I made was not doing a proper launch. I have this (chronic) problem of getting an idea, and running with it. I don’t like to do the whole “launch sequence” and getting ‘cheerleaders’ to help spread the word. This is problematic because then not as many people know about the podcast (or whatever I may be launching), so it may not reach its full potential.
When I started my podcast, I was using Squarespace for my website. I love Squarespace, I still recommend them as a platform. They do make running a podcast super easy – but they don’t have analytics. So, for about eight months, I had no idea what my download numbers were for my podcast. Do I think you need to base your entire podcast off of this? No. But, it is important data to keep in mind. I eventually switched to WordPress (for a few reasons), and was able to start tracking analytics.
Doing both video and audio is still a decision that I’m not sure was the best idea. It created twice the work for me to have to upload episodes in two places, which wasn’t so fun. My video episodes got consistently fewer watches (or listens) than the audio version of my podcast, but I continued to make myself do double the work – ha! I don’t think it’s a horrible idea to do both, but I think you have to be strategic about it.
What it was like doing the podcast
I started my podcast because, honestly, no one else wanted me on their podcast. Yes, when I started my podcast, I had never been on someone else’s podcast. Sounds kind of backwards, I know. But, I kept seeing all the ‘big names’ on podcasts, and I was tired of it. I believe that no matter how many followers you have, or how much money you make, you still have value to share with others. Sure, I had a few big names on my show, but I wanted a majority of my guests to *not* be influencers.
Thanks to my podcast, I got to have conversations with 56 different women. These women were different ages, different backgrounds, different ethnicities, and in different industries. They all shared different lessons, different insight, and got me out of my shell. I also had to get out of my shell to approach women and ask them to come on my podcast – which was kind of intimidating to me.
I am an introvert, and even doing these virtual conversations was exhausting for me. This emotional exhaustion became more apparent when I started doing multiple interviews in one day. I’d say this is one of the subtle reasons that also led me to ending the podcast. But even so, I was grateful to connect with so many women over the last year. Many of these women, I didn’t know at all.
All that to say – I would do it again. I may do another podcast in the future. I don’t know that I would do an interview podcast, I may do one by myself or with a partner – who knows.
Why I ended the podcast
There were a few key reasons that I decided to end my podcast….
1 – No ROI.
I was talking to a business friend a few months ago, about my podcast and my YouTube channel. She asked me which avenue I thought had a better/bigger impact on my business. It was a no brainer – video. In fact, I said, I’ve seen zero ROI from my podcast. As soon as I said that, I thought… why am I doing it?
Now, I had to remind myself that I started this podcast to share others stories. I didn’t start the podcast to make millions, or to become an influencer. But, did I still want some kind of ROI from it? Yes, I’d be stupid to not want that. Did it maybe help with my visibility and increase my following? Maybe… but that’s hard to measure.
2 – Lack of reciprocation.
This is not a fun thing to share, but it’s honest. Over half of my guests did not share their episode at all. Some were people that I had asked, and some were people that pitched me to be on the show. Either way, this was time spent out of my day interviewing and editing episodes. Honestly, it was frustrating to feature people on my show and to my audience – and the guest can’t even share.
Really, it began to feel like people were taking advantage of me and the podcast. They knew that being featured would get them in front of a new audience. They didn’t really care about sharing it with their own audience, for whatever reason. It made no sense, because why wouldn’t you want to show off another press feature?
So, if you’re on a podcast or you guest blog for someone – do them a favor and share it.
3 – I love video.
I mentioned in #1 that video has a bigger ROI for my business, but also… I just enjoy it more. I would rather do two videos a week, instead of doing both a video and a podcast each week. I started the podcast to share stories, and selfishly, to try and grow on my online visibility. I’m glad that I did it, and how I grew through that process.
But, at the end of the day – this is my business, and I want to do the things I love. If you’re doing things just because others say you should… don’t. (And yes, that even applies to me telling everyone they should start doing video.)
Speaking of video… once a month, I do monthly recaps of what’s been going on in my business. And while I was running my own podcast part of this year, I was also on several other podcasts. I actually reached a big goal of being featured 35 times in 2017! Check it out below: