Lots of businesses are starting to use interactive quizzes to grow their email lists and learn more about their online audiences. I’m a big fan of using quizzes and polls in my own business since people love engaging with this kind of interactive content — plus, the response data often reveals useful audience insights.

If you’re thinking about creating a quiz for your business, keep reading because this post will simplify the first few steps to get you started. I’ll cover a few key things to keep in mind as you’re deciding on a quiz platform for your business, and I’ll wrap up by comparing three platform options that just might be right for you.

But first, listen to this interview with my friend Ann Marie, to hear about using quizzes to grow your email list. I also have another interview about how to sell to your email list!

Ebooks, checklists, free trainings… all of the usual freebies people use to grow your email list. But, have you thought about using quizzes instead? This week, I’m chatting with Ann Marie Rose about how to use quizzes to grow your email list, and why they’re the best option!

Ann Marie’s website: http://annmarierose.com/
Brand Message Quiz: http://brandmessagequiz.com/
The Quiz Guide: http://thequizguide.com/

Questions To Consider When Comparing Quiz Platforms For Your Business

Sometimes the hardest part of getting started is knowing where to begin. When it comes to creating a quiz, you’ll want to start by considering the following three questions to help you decide on a quiz platform that’s right for your business:

  • Do you have a budget for creating/hosting this quiz or are you looking for a free tool?
  • What type of quiz do you want to create?
  • What kinds of platform functionality and customization options will your quiz require?

Once you’ve considered these important factors, you’ll be ready to compare platforms and pick the one that’s right for you. To help you through the process, I’ve included an overview of my top 3 picks below.

My Top 3 Quiz Platform Picks For Creative Entrepreneurs

WordPress Plugins

If you’re interested in using a WordPress plugin to incorporate a quiz on your site, there are a few top contenders you might want to consider:

  • Thrive Architect is an easy-to-use, drag-and-drop builder focused specifically for entrepreneurs
  • Riddle is a quiz builder geared toward blogger — and they offer a free trial so click here to try it out.
  • WordPress Pro Quiz is slightly older, but it’s an option that’s completely free and it offers a lot of versatility.


If you don’t want to use a plugin, consider checking out Typeform — a form-building tool that’s described (on the Typeform site as) a “beautiful way to interact with humans”. If you tend to be particular about your brand aesthetic, this may be the right choice for you.

Typeform has three different plans/price points for subscriptions. You can get started for free, but you’ll likely want to upgrade to at least the Pro option so you get full access to various functionality and customization options as you’re building your quiz.

In my opinion, Typeform is a tool worth paying for because you can be use it for multiple purposes aside from quiz creation (for example, to gather feedback from clients, add inquiry forms to your site, etc.)

Interact Quiz Builder

Interact is a slightly newer platform you can use to create quizzes from scratch, or you can take advantage of their pre-made templates. Like Typeform, Interact has a range of plans and price points. Check out their free plan here.

One important thing to note is that Interact offers 3 specific types of quizzes: personality quizzes, assessments and scored (tally) quizzes.

Interact is perfect for those who want to start with a template, but also want the option to customize colors, images and buttons to match your style and branding. If you’re thinking about trying Interact, check out my tutorial below to see how simple it is to add to your site.

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