From Outdated to Top Search Results: Revamping the Periodontal & Implant Specialists of Beverly Hills’ Website

Periodontal & Implant Specialists of Beverly Hills has been serving the people of California since 1980. They have a state-of-the-art periodontal practice with a high-caliber team that provides the absolute best patient care.

Before working with me, Ziv and Ari had a website that had not been updated since at least 2011. It was outdated, using basic fonts, and lacked modern design elements and visual appeal. The important information was present but the overall user experience needed to be improved.

Web Design Project Overview

  • Initial Assessment: The previous website was extremely outdated, and did not reflect the level of professionalism and expertise of the practice.
  • Branding: The team wanted to keep the existing logo and color scheme, but we would adjust how we used the colors.
  • Offers: None of the services were changing, but we wanted to make it more clear what the practice offered.
  • SEO: They had just a little bit of SEO since the website was not optimized. We weren’t starting from zero, but we had a lot of opportunity for growth!

In short, the solution was to create a modern, easy-to-navigate website to increase reach and revenue. Since the practice serves a higher clientele, the website really needed to reflect that.

The Periodontist’s Website Strategy Plan

We wanted to set up Periodontal & Implant Specialists of Beverly Hills on WordPress, so that they had more design customization options as well as more SEO tools at their disposal. We needed to make sure the website was clear and easy to navigate, and also very clear how to contact the office. We all know how annoying it can be to not find a doctor’s contact information!

To help with clarity and SEO, we also made sure to have plenty of copy on the website. Google wants to make sure the websites they show in search results are authoritative and reputable, and often, having enough copy can really help with this! For SEO sake, we also separated each service onto its own page. This gave us the opportunity to optimize all of the copy and images for each different service.

Design Process

I setup Ziv and Ari on Flywheel (aff link) for their WordPress host, and we are using the Divi theme for this website. Here are some key elements I want to highlight on this website:

Illustrated Icons

We didn’t use a ton of illustrations around the website as it didn’t totally fit the brand, but that didn’t mean we couldn’t use a few here and there! This section on the Home page gave people a quick overview of the services available, and the icons added some visual interest to draw attention.

Website Call to Action

It’s always the best strategy to have a call-to-action on every page. You don’t want people to scroll to the bottom of a page and there’s nothing to click! At the bottom of each page, we had a prominent place with the practice phone number listed, along with a client testimonial, and another button to prompt people to schedule. We made it very clear what action we wanted people to take!

Website Page Quicklinks

Although the pages weren’t very long, we implemented this quicklinks “bar” on several page headers. This black bar would have 3-5 links to jump down the page to a particular section. Again, not 100% necessary for most websites, but it can sometimes be handy to get people to the information they really want.

Website Plugins Used:

  • CookieYes GDPR Cookie Consent
  • WP Forms
  • Divi Supreme Modules
  • WP Review Slider Pro
  • Google Analytics Dashboard for WP
  • Rank Math SEO (aff link)
  • WP Rocket (aff link)

Final Website Design Reveal

SEO Results

Ziv and Ari did have a little bit of SEO since their website had existed for so long, even though their site wasn’t optimized. But, the goal was really to help them increase how much they were showing up on page one since they are such a localized practice. As you can see below, the number of rankings they got quickly increased! (We did this website in early September 2023.)

Within just two months of launching the new website, we nearly doubled how much they are showing up in the top three search results!

If you’re ready to transform your website and boost your online presence, contact me to see how I can help.