A look at how I simplified my client's websites

The last few months, I've been busy working with clients and their websites. Some just wanting a few updates, and some wanting to move between platforms. 

But, the common theme: simplify my website

Music to my ears!

The last few months, I've been busy working with clients and their websites. Some just wanting a few updates, and some wanting to move between platforms.   But, the common theme: simplify my website.

Take a look at the before of a recent website project, for Juicebeats Photography. 

There was no home page, so this before shot is of the About page.

There was no home page, so this before shot is of the About page.

"Our website was pretty cluttered, tough to navigate, and some parts hard to read. Jess immediately had a plan to clean up and simplify my website with template and design ideas." - Jason, of Juicebeats Photography

How I simplified Juicebeats Photography website:

  • Design
    • I changed to a template that allowed for more white space.
    • I swapped out the logo so the text and graphic were free-standing.
    • I removed the cover page from the website to save the user clicks. The cover page was also hard to read, which may have deterred users. Because of the cover page, there was no actual home page - so I had to create a home page for his new site. 
    • I de-cluttered the navigation. First, by removing the cover page. I also moved the Client Gallery link to the footer. (The majority of his audience is prospective clients, so they won't be accessing the Client Gallery.)
  • Text
    • I shortened the copy on a few different pages, where paragraphs were getting wordy. 
    • The Film and Video page had the native captions from YouTube or Vimeo, some of which were lengthy. I cut text that was unnecessary. 
    • I used different headings, to help break up text on the Investment page, making it easier to read. 
  • SEO
    • I used image alt tags on all of the photos (except the blog photos). 
    • I updated his tagline, his site name, and site description to include keywords and location. His location is also in the footer.
       

The new Juicebeats Photography site: 

Before, there was no home page!

Before, there was no home page!

The "before" screenshot above was of the About page, shown here. 

The "before" screenshot above was of the About page, shown here. 

"It has only been couple days since we went live with the new site, but the initial reaction was met extremely well with our clients and friends. We are extremely happy with how everything was put together, and how prompt she was with getting back to us in email correspondence. Jess will work with you until the job is done right and you are completely satisfied." - Jason, of Juicebeats Photography
 

Another simplified website

I began working with Tyler Williams a few months ago, who wanted to move from Wordpress to Squarespace, and really simplify his website. When I first began talking with him, I thought it was the "usual" way of simplifying a website.

No, Tyler wanted to go very minimalistic. Tyler has TWO goals for his new website - hire him, or listen to his podcast. 

Here's a look at his before:

Screen Shot 2015-05-27 at 3.48.24 PM.png

Not too bad as far as websites go. Pay close attention to his navigation here. Seems normal, right? What you might typically see on a website. 

For his new website, Tyler wanted to reduce it to three pages - Home, About, and Podcast. No frills - just give it to 'em straight. He didn't want people to have to read through tons of text and pages. He wanted to simplify it, and make it easy for them. 

Here's a look at his new website:

(Disclaimer: where the podcast image is located on this first screenshot, will have three images in the future, with photos of the guests who speak on his podcast. The photos will rotate out as more episodes of the podcast take place. He just started his podcast at the time of this blog.)

twl.jpg

Notice, just two items in the navigation. The second screenshot above is his About page, which talks about him, and he briefly explains his services. There's a button for a contact form under each service.

Short and sweet, straight to the point. Obviously, this simplistic of a site might not work for everyone. For example... me! I have a portfolio page for my potential clients to view my work. I blog (which is a choice for every entrepreneur to do or not do), and then my "Hire Me" page. But, I really do like how simplistic and straight-forward Tyler's site is now. 

Need to revamp your website? Let's talk!