Recently on the blog:
Why Social Media is a Terrible Primary Marketing Strategy for Private Practices
Social media is a popular but weak primary marketing strategy for private practice owners, and the content on your own…
How Google’s YMYL and EEAT Guidelines Impact Your Private Practice’s Local Search Rankings
Google holds health practices to its strictest YMYL standards, and when trust signals are missing from your website, your local…
How Do I Add Online Booking to My Website?
You add online booking to your website by copying the booking link or embed code from your practice software and…
What’s the Difference Between SEO and Local SEO?
SEO helps people anywhere find your expertise, while local SEO helps nearby patients find your practice. If you are afraid…
How to Get Your Practice in the Google 3-Pack
You get your practice into the Google 3-pack by picking the right category, keeping your address and details honest and…
AEO for Medical Practices: How to Get Recommended by ChatGPT, Perplexity, and Google AI
AEO, or answer engine optimization, is the work of making your medical practice easy for ChatGPT, Perplexity, Claude, and Google’s…
How to Get More Patient Reviews Ethically
You get more patient reviews by asking every patient the same way: soon after their visit, with a link that…
That Clean Life Alternatives for Dietitians
The best That Clean Life alternatives depend on whether you want a dedicated meal planner or an all-in-one practice management…
Can You Sell Meal Plans on WordPress?
Yes, dietitians can sell meal plans on WordPress. You own the site, the email list, and the checkout instead of…
How to Create a Marketing Plan for Your Small Business
Marketing your small business stops feeling like guesswork when you plan around your own goals instead of someone else’s strategy,…
Do Google Reviews Help SEO for Private Practices?
Google reviews help you show up in the Local Map Pack, and Google doesn’t list them as a ranking factor…
Is Google Analytics HIPAA Compliant?
Google Analytics is not HIPAA compliant on its own, and there is no setting that changes that. If you run…
Writing a “Why Choose Us” Section for Your Private Practice
Not every private practice website needs a “why choose us” section, because, honestly, that heading is just one of many…
Should I List My Rates on My Private Practice Website?
Yes, you should list your rates on your website. I know the fear: a number on the page will look…
How Many Keywords Should I Use Per Page?
Target one primary keyword and two to three closely related phrases per page on your private practice website. You do…
Do I Need a Privacy Policy on My Website?
Yes. Nearly every health and fitness practice website needs a privacy policy, and the answer doesn’t change based on how…
How a New Website Made Steph Rank Higher and Become an AI-Cited Answer
Steph Gaudreau had the coaching reputation and 13+ years of content, but her site was still tangled up with a…
Is WordPress HIPAA Compliant?
WordPress is not HIPAA compliant out of the box, and no CMS can be. Compliance depends on your hosting, the…