I’ve been hearing a couple of specific questions more and more often when I work with website clients, and those questions are:
When does it make sense to combine different services on one website? And what’s the best way to go about doing so?
It’s no surprise this has become a FAQ since creative entrepreneurs (myself included!) tend to enjoy exploring ways they can:
- niche down to serve unique audiences
- master different skills to offer fresh services
- collaborate with other creatives
- or branch out to try their hand in a new field
What can we say? We like to keep things interesting, right?
Still, I know it can be challenging to figure out how to incorporate everything you do on your existing website. So in this post, I’ll share my best tips to help you simplify and optimize the way you display services on your site.
Tip #1: Determine if your services are complementary or not.
Before you add all your services together in one spot, consider these two questions:
- Do the services complement each other?
- Do they both/all make sense for your business and align with your brand?
Here are a few examples to help clarify what you’ll want to keep in mind…
Maybe you’re a photographer offering multiple types of photography, say, pet photos and baby photos. In this case it makes sense to display these different services on one website, because they both fall under the category of photography.
Or let’s say you’re a wedding planner who also creates wedding stationary. These services compliment each other, so you’d be smart to display them on the same site.
But, if you happen to be an interior designer looking to branch out into life coaching, I’d recommend thinking twice before combining your different services on a single website. Displaying non-complementary services on the same website can confuse potential clients and make your overall site feel forced.
If you’re struggling to determine if the services are complementary, think about if the services could be offered simultaneously. This doesn’t mean they HAVE to be offered, but it can help you imagine if that scenario would make sense or not. For example:
- I often will design someone a website, while also training them how to utilize YouTube, so that when they launch, they have an entire online platform ready to go.
- You call a plumber to come fix your sink, and he tells you that he also has a $5 pizza special today. This would be confusing… even if he’s coming over my lunch hour, I don’t want my plumber to be providing me with pizza? (Even if I love pizza.)
- A holistic health coach might offer different services to help you with nutrition, sleep and stress. These services could all be offered simultaneously because they all work together to help the client.
- A social media manager might offer to create social media graphics, because this is something they could do for their clients as part of their retainer package. But, if that social media manager also starts offering web design? To do your taxes? To be a business coach? What are they actually an expert at – where can you trust them the most?
Bottom line: If your services fall under the same category or complement each other they belong together on the same website. But if your offers are vastly different or don’t really complement one another, consider displaying them on separate sites. This approach is typically less confusing and better for SEO, so potential clients to find your services more easily.
Tip #2: Send your potential clients on a journey.
Start with a clear and concise home page. This means including some sort of attention-grabbing text that communicates how you help people. For example, on my home page it says “I help you build your digital platform with strategic websites and videos.” A good position statement will help potential clients understand exactly what you do — so they won’t have to guess.
Next, make sure you provide a path to your services from your home page. Remember, simplicity is key so make sure people can find what they need right when they land on your site.
As a rule of thumb though, I recommend limiting the number of specific services you mention on your home page to three or fewer so things don’t end up cluttered.
Finally, keep your services page organized and super-scannable.
If you have several services, go ahead and display them on separate pages. This way people won’t be endlessly scrolling for the right information. You could make it easy for people to navigate to these different pages by including a drop down menu.
Hopefully these tips helped you determine if, and how, you should display multiple services on your site.
Still want some support to ensure your services are displayed in the best way possible? Schedule a website review so I can take a look and help you out!