If you’ve been building your brand online for any length of time, there’s no doubt you’ve heard that publishing consistent content on your website is a great way to improve SEO. (Check out ALL of my SEO resources here!)
As you probably know, Google tends to favor sites that get updated regularly with high-quality, original content. Publishing a weekly (or even monthly) blog, for example, is one of the most popular (and effective) ways brands and businesses to build their SEO.
However, since most businesses have blogs these days, it’s becoming more and more difficult to rank in search results. This is true for everyone. And while you’re definitely set up for SEO success if you are publishing consistent content on your site, there are a couple things you can add into the mix of the content you’re creating and publishing to make a big impact on your site’s SEO:
- Guest Blogging
In this post, I’ll explain how these help improve SEO; plus, I’ll share some action steps you can take to make the most of your guest blogging and/or video efforts.