If you’ve been building your brand online for any length of time, there’s no doubt you’ve heard that publishing consistent content on your website is a great way to improve SEO. (Check out ALL of my SEO resources here!)

As you probably know, Google tends to favor sites that get updated regularly with high-quality, original content. Publishing a weekly (or even monthly) blog, for example, is one of the most popular (and effective) ways brands and businesses to build their SEO.

However, since most businesses have blogs these days, it’s becoming more and more difficult to rank in search results. This is true for everyone. And while you’re definitely set up for SEO success if you are publishing consistent content on your site, there are a couple things you can add into the mix of the content you’re creating and publishing to make a big impact on your site’s SEO:

  1. Guest Blogging
  2. Video

In this post, I’ll explain how these help improve SEO; plus, I’ll share some action steps you can take to make the most of your guest blogging and/or video efforts.

 

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Guest Blogging: Why It Helps SEO & How To Do It Right

In recent years, there’s been a lot of debate about whether or not guest blogging is “dead”. In relation to guest blogging for the purpose of improving SEO, nobody knows with 100% certainty what Google’s algorithm is favoring from one minute to the next. However, I do know that I’ve seen results in my own business from guest blogging efforts, and I know plenty of other people who have, as well.

That said, the reason guest-blogging works, from an SEO standpoint, is similar to the idea that, “You’re the average of the 5 people you most closely surround yourself with.” Having links to your website from other reputable sites, helps Google see your site as more reputable, as well.

Here are a few steps you can follow to start guest blogging effectively with the goal of improving your site’s SEO:

1. Only write quality guest posts.

Across the board, Google values quality. So, guest blogging won’t help you if you “keyword stuff” your posts or do anything spammy. This is essentially true for all content you publish, whether it’s on your site or someone else’s.

2. Write posts that relate to what you do, and to interests of the site’s audience.

If you do this, it’s a win-win situation for you and for the site where you’re guest blogging. The site gets more relevant content for their audience, and you’re maximizing the chances of people reading your post and being interested enough to click through to your site.

3. Only guest post on reputable sites.

This is huge. Part of why people thought guest blogging was dead a while back was because Google got smart about tactics that a lot of spammy sites using. Stick to guest blogging for sites your ideal client/customer would be likely to read.

4. Create original content for your guest posts.

Even if the site you’re guest blogging for says it’s ok to use content you’ve posted elsewhere, Google disregards duplicate content. Because of this, posting the same blog multiple places doesn’t do anything to improve SEO.

5. Be selective about the number of links in your guest post.

Repeatedly linking back to your site just looks spammy. Plus, it won’t really help improve SEO in the long run.

If linking back to your site in your guest post is aligned with the site’s guest-posting guidelines, feel free to include a few relevant links — but limit it to 2-3. Make sure each link leads to something that’s truly valuable for the reader.

 

Video: Why It Helps SEO & How To Do It Right

As you might have heard, video is huge right now AND it can help improve SEO on your site.

First, video helps build page authority. Google can see that a lot of people are finding your website in Google search results, going to the website, and then staying there for a few minutes. If this happens, they’re more likely to move your website up in the search results. And a great way to keep people on your website longer is through video and bending videos on your sales page is not only great for building page authority, but video has shown to boost conversions on sales pages over 50%.

Second is universal search. Google only used to display actual websites in their search results, but now they show a variety of PDFs, images, and videos. This is why it’s so important to use keywords in your title, your description, and your tags on YouTube. (But you also want to make sure that you’re sending people to your website still.)

This last tip is the most obvious, but it’s also the easiest. If you create good video content, people are more likely to share it on social media or linked to it on their website. And most of the time when people link or embed your video in their blog posts, they’re going to also link to your website and back links are a great way to help improve SEO.

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