If you’ve been building your brand online for any length of time, there’s no doubt you’ve heard that publishing consistent content on your website is a great way to boost SEO. (Check out ALL of my SEO resources here!)
As you probably know, Google tends to favor sites that get updated regularly with high-quality, original content. Publishing a weekly (or even monthly) blog, for example, is one of the most popular (and effective) ways brands and businesses to build their SEO.
However, since most businesses have blogs these days, it’s becoming more and more difficult to rank in search results. This is true for everyone. And while you’re definitely set up for SEO success if you are publishing consistent content on your site, there are a couple things you can add into the mix of the content you’re creating and publishing to make a big impact on your site’s SEO:
- Guest Blogging
In this post, I’ll explain how these help improve your site’s SEO; plus, I’ll share some action steps you can take to make the most of your guest blogging and/or video efforts.
Guest Blogging: Why It Works & How To Do It Right
In recent years, there’s been a lot of debate about whether or not guest blogging is “dead”. In relation to guest blogging for the purpose of improving SEO, nobody knows with 100% certainty what Google’s algorithm is favoring from one minute to the next. However, I do know that I’ve seen results in my own business from guest blogging efforts, and I know plenty of other people who have, as well.
That said, the reason guest-blogging works, from an SEO standpoint, is similar to the idea that, “You’re the average of the 5 people you most closely surround yourself with.” Having links to your website from other reputable sites, helps Google see your site as more reputable, as well.
Here are a few steps you can follow to start guest blogging effectively with the goal of improving your site’s SEO:
1. Only write quality guest posts.
Across the board, Google values quality. So, guest blogging won’t help you if you “keyword stuff” your posts or do anything spammy. This is essentially true for all content you publish, whether it’s on your site or someone else’s.
2. Write posts that relate to what you do, and to interests of the site’s audience.
If you do this, it’s a win-win situation for you and for the site where you’re guest blogging. The site gets more relevant content for their audience, and you’re maximizing the chances of people reading your post and being interested enough to click through to your site.
3. Only guest post on reputable sites.
This is huge. Part of why people thought guest blogging was dead a while back was because Google got smart about tactics that a lot of spammy sites using. Stick to guest blogging for sites your ideal client/customer would be likely to read.
4. Create original content for your guest posts.
Even if the site you’re guest blogging for says it’s ok to use content you’ve posted elsewhere, Google disregards duplicate content. Because of this, posting the same blog multiple places doesn’t do anything to improve SEO.
5. Be selective about the number of links in your guest post.
Repeatedly linking back to your site just looks spammy. Plus, it won’t really help your SEO in the long run.
If linking back to your site in your guest post is aligned with the site’s guest-posting guidelines, feel free to include a few relevant links — but limit it to 2-3. Make sure each link leads to something that’s truly valuable for the reader.
Video: Why It Works & How To Do It Right
As you might have heard, video is huge right now when it comes to improving SEO on your site. Hit ‘play’ below for more on why video works and how you can use it to build your site’s SEO.
Have you tried guest blogging or video to improve your site’s SEO? If not, which one of these will you focus on first? Let me know in the comments.
Want step-by-step SEO help? I’m not only going to show you step by step EXACTLY how I got my own website on Google, but some other helpful SEO tactics. I’ve ranked my website on the first page of Google, and it didn’t matter if I was on Squarespace or WordPress! This guide covers: placement of keywords, page SEO, blogging SEO, optimizing images, and back-end SEO.