Turn website visitors into clients.
The Better Collective helps you bring your stagnant website to life so you can attract more clients and establish your authority.
Focus: Increasing social proof to boost conversions
Workshop: March 5
Focus: Learn and implement Google Analytics
Workshop: April 7
Focus: SEO and metadata to boost rankings
Workshop: May 12
Focus: Build up your resources and affiliate links
Workshop: June 9
Ready to join? Check out your membership options!
You invested in your website. But is it working for you?
Over the last eight years, I’ve worked with clients to create websites that better reflect their brand, services, and their goals for their business. The problem that I’ve seen with my clients, however, is that they invest in a website, and then… nothing. Crickets. They’re not getting the traction they want (or deserve) because they don’t know how to leverage their website to build authority.
Their website becomes stagnant, they’re not creating content, and they lose out on so many potential opportunities––more clients, more speaking opportunities, more press opportunities, and higher search ranking. It doesn’t matter if you’re a dietitian, a digital course creator, or a service-based business — you need your website to work for you.
That’s why I created The Better Collective.
Why join The Better Collective?
Your website is your #1 asset online. Yes, you might get clients from Instagram or have a great sales funnel, but it’s your website at the end of the day that lets people know they can trust you.
So… are you leveraging your website to build authority?
Are you creating content on your site that establishes you as the expert?
Are clients coming to you from your website, ready to get started because they love what they’ve seen?
If you’re reading this, I’m betting not.
You need a strong website to build a stronger business, including better clients and more revenue. And, to do that, you need to be creating content, optimizing your site, and keeping it active. But more than that, you need to treat your website as the asset it is, and create content within your website that helps you serve your audience.
But now that you know you need your website to build authority and serve your audience… you’re probably thinking “I don’t have the tools,” or “I don’t have the time.”
The Better Collective can help you with both.
With The Better Collective membership, you’ll get dedicated time each month to focus on one element of your website, with actionable steps you can take to make your website (and business) stronger. You’ll be able to plan ahead so you can build this time into your calendar, and you’ll have a group who holds you accountable.
Jess taught me how to boost SEO with consistent blogging, which helped to boost my Google referrals. Last November, I had 240 visits with only 14% from Google. I updated my SEO titles per Jess’s recs in the workshop, and my Google referrals are at 48% of my total traffic! Not only that, but my total visits increased to 2.5-3k!
What to expect from The Better Collective
Monthly live training
You’ll get monthly sessions (held via Zoom) that show you what you need to know in as little time as possible, covering topics like optimizing blog posts and SEO, driving more traffic, increasing conversions, and necessary website updates
You will get alerts when potential plugins or themes pose a security risk on your website. Better protection against hackers and spammers!
Lots of feedback
Not sure if this or that should be on your website? Does that page look okay? What else do I need to make this sales page better? How does Calendly work? Get all the feedback you need to be successful.
Opportunities for collaboration
This community of like-minded business owners is a great place to collaborate! Swap guest blog posts or podcast interviews, do Instagram takeovers… get your buiness in front of more people!
Bonus for Semi-Annual TBC Members: FREE Access to Content for Clients
With this free BONUS for Semi-Annual TBC members only, you’ll get access to Content to Clients, a course for business owners who want to create a more profitable business with the help of relevant, impactful, and consistent content.
The course includes 6 modules dedicated to making your website more profitable. On top of your monthly deep-dives with The Better Collective, you can also learn:
➡️ How to identify your audience and the kind of content they’ll connect with
➡️ How to identify your website goal and create a strategy to achieve it
➡️ The 3 keys to successful content creation
➡️ SEO best practices (in language you can understand)
➡️ Tools and strategies for social media content
➡️ How to create a marketing plan for your content
➡️ How to start using (and growing) your email list
➡️ +2 BONUS modules on starting a YouTube channel or podcast
Don't go it alone.
Get insight and feedback from like-minded business owners who are trying to better their websites! Inside The Better Collective, you’ll have access to our Facebook community.
Set aside 10-15 minutes a week.
Trying to transform your website is overwhelming. Inside The Better Collective, you’ll have easy actionable steps each week. You’ll be amazed at what you can do with 10-15 minutes a week (and even more amazed at the results you see).
Fine-tune your site every month.
You’ll have access to the live group training every single month, with time for Q&A. Learn how to optimize your site to convert more visitors into clients/customers, and how to stay consistent so you’re always giving your audience (and Google!) what they want.
Hi there, I’m Jess.
I’m an award-winning designer and the owner of Jess Creatives. I’ve worked with hundreds of health and wellness pros, business owners, and entrepreneurs to build their websites. On top of that, I have produced over 300 blog posts, 250 videos, and two podcasts as a one-woman business.
I’ve been featured over 40 times online (including in Glamour Magazine and Buzzfeed!) in ONE year thanks to my commitment to consistent content and improving my own site. I’m here to teach you how to do the same so you can get the results you’re really wanting for your business.
The Better Collective is helping me keep up with my website! I wouldn’t be making any changes if it wasn’t for Jess’s insight and easy action items.
You need The Better Collective if…
– You create some type of content (blogs, videos, or podcasts) and want help making it more effective.
– Your have an established website that’s stagnant + stale, and want to get more use out of it.
– You have 1-2 hours a month to spend on simple website tasks (that don’t involve coding).
This is NOT for you if…
– You don’t have a website for your business, or even create any content for your business.
– You are only a blogger, and not a business owner.
– You don’t mange your website yourself, or are not comfortable making simple changes (adding text, working with plugins, etc).
I know you’ve invested a lot in your website, and this is the next step to help make sure you see a massive return on that investment.
Here’s how it works:
Sign up below
Decide if you want to be a part of The Better Collective quarterly or monthly
Join the group
Check out the membership portal, and our private Facebook group
Save the date
Make a note of the next workshop (dates are saved in the Facebook group)
Get better clients
Make the monthly changes and start seeing new clients roll into your inbox!
Better website, better clients.
Equivalent to $29/month
Auto-billed every 3 mo.
Cancel after three months
Auto-billed every month
Cancel after six months
FREE access to my Content to Clients course
Auto-billed every month
Cancel when you need
Do I get access to past workshops?
You have access to previous prompts and workshops in the portal.
What if I don't have a website?
If you don’t have a website, The Better Collective is not for you. This is for online business owners (not bloggers) who want to improve their website and get more clients.
You’re welcome to join if you’re in the middle of shifting from blogger to business owner, or in the middle of creating a website. However, it’s not going to teach you how to create your website. It teaches you how to make the most of the one you’ve got.
Does it matter if I use Squarespace or WordPress?
Nope! All website platforms are welcome.
How long do I have access to the course?
If you get the semi-annual membership option, you will have access to the course for as long as you are in the membership.
Can I pass off the tasks to my VA?
Absolutely! While your VA cannot access the Facebook group, we can set it up so that they receive the weekly prompts and execute the work for you.
What if I don't have a blog?
This membership is geared toward people who are creating some type of content online: blogs, videos, or podcasts. There will still be helpful info outside of content creation, but there will be some info that won’t pertain to you if you do not create content. If you want to START creating content, this membership will help keep you accountable.
What if I don't use Facebook?
The weekly prompts will also be sent via email, so even if you don’t want to be in the Facebook group, you can get the prompts!
What do you mean by 'security updates'?
Every so often, WordPress plugins or themes will have a security problem… meaning, they’ve been hacked, or it puts your site at risk of being hacked. YIKES! When I find that certain plugins or themes have a new security risk, I notify all members, so you can check your own site and take the right steps to protect your site.