Welcome to the world of content marketing, where the goal is not just to create engaging content but also to optimize it for search engines. This blog post will guide you through a streamlined workflow that leverages AI tools to quickly convert a single video into a podcast and an SEO-friendly blog post.
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Choosing Your Content Channel
Content marketing should be enjoyable. Whether you prefer podcasts, blogs, or YouTube channels, the key is to choose a channel you like. However, it’s not enough to just create content. You need to optimize it for search. If you’re not optimizing your videos, podcasts, or blog posts, you’re missing out on potential traffic that could increase leads to your business.
The Five-Step Workflow
This workflow involves five steps, and while some tools used in the process are paid, the investment is worth the time saved and the increased web traffic.
Step 1: Record Your Content
The first step is to record your content. Personally, I record a video and use its audio as a podcast episode. I’ve experimented with recording a video and podcast simultaneously, and also creating them separately with different content. However, my preferred workflow is to create one video and convert it into a podcast.
Step 2: Edit Your Content
The second step is to edit your video or podcast. I use a video editor for this task, but if you’re comfortable with editing, you can do it yourself.
Step 3: Transcribe and Generate Content with Cast Magic
The third step is where the magic happens. I use a tool called Cast Magic. You upload your audio file or a public YouTube link, and it provides a transcript along with several other pieces of content like headlines, questions, timestamps, and even a newsletter. You can also give it AI prompts to generate additional content ideas.
Step 4: Reformat Transcript into a Blog Post with ChatGPT
The fourth step involves using ChatGPT, specifically the fourth version with an SEO plugin. With the transcript from Cast Magic, I instruct ChatGPT to reformat and reorganize it into an SEO-friendly blog post with subheaders and bullet points. If you know your target keyword for the blog post, you can include it, and the tool will try to incorporate it into the title and subheaders.
Step 5: Post and Optimize with Link Whisper
The final step is to post your blog. I use WordPress and a plugin called Link Whisper, which automates internal linking between blog posts, a good SEO strategy. After copying and pasting the blog post into WordPress, I use Link Whisper to suggest and insert hyperlinks to other relevant posts.
The Power of AI in Content Creation
By following these steps, I can turn one piece of content into three, increasing my chances of appearing in Google search results. The beauty of AI is the plethora of tools available, with more being developed every week. There may be other tools that perform similar functions to those mentioned here, so explore and find what works best for you.
So if you have found any tools that do some of these same things. Please let me know down in the comments so we can all benefit. If you enjoyed this video, give it a thumbs up. and I will see y’all next time.