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Prices on your website, is it going to help, or is it going to hurt? What should you do? This is one of the most common questions I get from my clients. I am in the team “put prices on your website! “. Today I want to tell you why.
TRANSCRIPT :
Prices on your website? Is it going to help? Is it going to hurt? What should you do?
This is one of the most common questions I get from my clients as I am working on their website and and kind of talking through what we need to put on their website.
I am team put prices on your website. And today I want to tell you why I’m just I’m a website designer for small business owners.
And I love putting prices on websites. And I recommend it because it adds transparency. In this day and age, in this online world, we are looking for transparency and integrity.
We want to trust the people that we’re working with. And I know there are a lot of coaches who teach their clients don’t put prices on your website, you need to get everybody on a sales call. You need to like really convince them and like show the value. But that’s the point of your website.
Your website, your online presence should be conveying that worth and that value to your potential clients.
Why should you have to have a call with somebody to convince them of the value?
Good copy, and good branding can help do that. Now I’m not saying that a call with people isn’t still a good idea, because we like to connect with people to see if our personalities Jive like, Is it someone that I like and can work with for a few months, a few years, whatever.
So that’s, that’s separate. But if you are doing the sales calls, because you have to convince people of the value of your work. That’s a problem. And I talk about putting prices on your website fairly often on my Instagram because I feel passionate about this.
And every time I do, overwhelmingly people respond and say, Yes, I want to see the prices, I want to see that transparency. If I don’t see prices, I assume it’s too much. I assume it’s like $15,000 to work with that person.
And I don’t want to have to jump through hoops, and do a sleazy slimy sales call with someone to get the price and then be like, great, I can’t afford it. I just wasted my time and your time. And now I have to like go find somebody else and do all this. Again.
We don’t like it. And honestly, that’s another point. We need to think more about what do we like as consumers?
What do you like having to call people or set up a call to get prices from every single person?
No, like, we’re all impatient. We all have lives, we just want to know like, How much is it? When can you do it? Let’s get this over with whether it’s something for our business or something for our personal lives in our home, we just want to know the price upfront.
So all that being said, here are a few ways you can put prices on your website, first, you can just put the literal price $1,000 for this package, there’s nothing wrong with that, you can just put the price right out there.
If you don’t love that idea, if you offer payment plans to people, you could also put that information there it could be in addition to the full price, or what I do honestly, is I say like four payments of whatever however much the total is one this tells people upfront that I do payment plans. And two, they see a lower price. So then it’s not as intimidating.
It’s there’s not as much sticker shock to the price. And again, it just conveys like, hey, we do payment plans, which can really ease a lot of that financial stress for people.
The other thing you can do is say starting at this is a great option for those of you who have a lot of variables in your packages.
I know a lot of people have to add ons or things are super customized, you know, for people. So you can just put a starting at price. And another option kind of similar to that is putting a range.
So I know some people who say my clients spend between three to $5,000 1010 to $15,000, whatever it is, of course, just because coming right now all that to say make sure your brand and your website are really helping sell your services and products and conveying how great you are.
Put your prices on your website put payment information, whether it’s payment plans, how you take payment, you accept insurance, all those kinds of nitty gritty details, and just build transparency with your audience.
That is one of the best things you can do as a business owner. I want to hear your thoughts about pricing on websites and how you handle it in your own business.
If you love this video, be sure and give it a thumbs up and I will see y’all next time.
