In the latest episode of “This is So Nerdy,” our hosts Jess and Amy dive into their favorite holiday – Thanksgiving. From food traditions to Macy’s Day Parade, they’ve left no stone unturned.
The Sentiment of Thanksgiving
Amy kicks off the episode by declaring her love for Thanksgiving over other holidays. The reason? She’s more about the experiences than the presents. For Amy, Thanksgiving is a day of gratitude spent with family, football, and her grandmother’s mac and cheese. While Jess grew up with non-traditional Thanksgiving due to dietary restrictions, she shares her family’s Sweden origin tradition of potato sausage made from blend of pork, beef, onions, and potatoes.
A Marketing Perspective on Macy’s Parade
The co-hosts then shift gears to discuss the potential for Macy’s Thanksgiving Parade’s brand and content creation. They imagine a social media page dedicated to year-round behind-the-scene showings, interviews, and community dialogues to support the Parade and enhance its revenue potential.
There’s More to the Meal Than Just Turkey
The focus returns to food when Amy proposes she’ll cook traditional Thanksgiving foods for Jess. They dive into their unique holiday menu items, but one thing is for sure – they both prefer turkey over ham. The ladies share their respective family traditions surrounding the leftover turkey. Jess likes to mull some turkey noodle soup, while Amy’s specialty is a ‘moist maker’ sandwich. They humorously discuss their disdain for ham, with Amy sharing her talk-worthy experience of receiving seven hams for Christmas.
To Parade or Not to Parade
The parade seems to be a divisive topic. While Amy’s family tunes in every year, setting an alarm to wake up early on Thanksgiving morning, Jess admits to only having watched it a few times because the television was always crowded at her relatives’ houses. But in 2018, Amy had a chance to attend the parade in person which she fondly reminisces about.
Brands – Butterball vs Honey Baked Ham
When they’re not debating holiday traditions and food preferences, Jess and Amy enjoy examining corporate branding. They focus on Butterball and Honey Baked Ham‘s marketing strategies and their utilization of social media platforms for storytelling and community interaction.
The ladies discuss the contrast between the two companies- Butterball’s turkey talk line that handles over 100,000 queries a year, indicating strong customer relation, vs Honey Baked Ham leaning more into Christmas for their ham-centric brand. The hosts ponder over Instagram’s new feature of tagging joint posts and its benefits for large brands.
The Personal Stories Behind The Traditions
Wrapping up their Thanksgiving special, Jess and Amy reveal personal anecdotes about their holiday traditions. Jess shares her experiences of large family gatherings with buffet-styled array of dishes, while Amy tells how dating someone special led her to appreciate holiday meals.
Stay updated for more nerdy talks from Amy and Jess, and share your own unique Thanksgiving components and recipes with us! Until next time, nerds!