More and more entrepreneurs are beginning to use Pinterest as part of their online marketing strategy -- me included! Six months ago, I wasn't really using Pinterest strategically in my business. I would log-in once or twice a day, try to pin some here and there, follow a few people, and call it good. It's not surprising that I wasn't seeing many results from this half-hearted attempt at using Pinterest for business.
Last week, I saw a question in a Facebook group if anyone had success with using Pinterest to drive traffic to their site. Myself and several others chimed in that, YES -- Pinterest has been a great way to drive traffic!
Then someone else piped up and said, "There's a difference between driving traffic, and driving sales." Which, is very, very true...
...and I can personally say, in the three months I've been strategically using Pinterest, it has gotten me more clients, and grown my email list.
How to get more clients from Pinterest:
To get things started, I worked with Summer Tannhauser of The Lady Boss League to get my Pinterest optimized -- she's the best! There were two big things I learned from Summer.
Big, vertical, branded images
This was an ironic lesson to learn from Summer, since I'm a designer. It was one of the first things Summer had me work on, and I realized it was definitely a "do as I say, not as I do" moment. Here I am, blogging about design, designing for clients -- and my blog graphics were sub-par. As business owners, we sometimes lack the time to work ON our business, because we're always working IN it and focused on our clients -- even for small things like Pinterest graphics.
Don't overthink it when it comes to creating your blog graphics for Pinterest:
- Use Canva to create the graphics. They have templates that are the ideal Pinterest image dimensions, as well as layout templates!
- Stick to 1-2 fonts. Use fonts from your branding style guide to be more cohesive.
- Stick to 2-3 colors, whether it's the fonts, or you're using a solid color background.
- If you're using a background image, make sure it's high-quality, relevant, and most importantly -- you are ALLOWED to use it. (Meaning, you didn't just snag it from Google Images.)
- Put your domain on the graphic, so people can see where the pin is from.
Create Amazing Pinterest Graphics with Canva
Make an impact with your visuals, instead of spinning your wheels!
There are a ton of options for scheduling social media posts on Twitter and Facebook (and I love using Edgar -- you can read why here!), but there are a limited number of options for scheduling pins on Pinterest. Tailwind (aff. link) is one of the more popular scheduling programs out there right now, but I was hesitant to pay for a second scheduler. After working with Summer and seeing how great Tailwind really works, I knew it was worth it!
With Tailwind, you can schedule one pin to several boards with just a few clicks -- and you can set these to pin at an interval, so the pin can hit the different boards on different days. You can also easily pin to group boards -- which is an easy way to get your pins in front of more people. One of the best parts of Tailwind is seeing all of the analytics of your pins -- which ones get the most pins, comments, etc.
But, pinning alone won't drive sales and fill your inbox with clients. Pinterest isn't that magical, unfortunately. Optimizing your content and your site are what will help you get more clients, and more email sign-ups!
Here are some things you can do:
Produce content that is super valuable
I know, I know... you probably hear this advice all of the time. But, that's because it works. The clients who found me via Pinterest weren't clicking on my pins because they had pictures of cute puppies (though maybe I should try that?), but because it was relevant to their struggles.
Make it obvious who you are
People like to connect with other people. They want to put a face + name to the blog. If you're a fan of blog sidebars, you can just simply add a headshot like I have in mine. If you're Team No Sidebar, then just add an author bio box at the end of your posts!
Make it easy for people to subscribe to your emails
Pinterest is great for driving traffic -- we've already established that -- but traffic is nothing if it doesn't lead to sales. You could try and grab their email addresses in a few different spots: at the end of the post, in your sidebar, in a bar at the top of your website, or a pop-up. (Personally, I am not a fan of pop-ups -- especially ones that open immediately as you arrive at the site. Let me read first, ya know?)
Create a Start Here page
A Start Here page is similar to an About page, but could have links to some of your most popular content, more info on you, and how people can connect with you. Some people love having a Start Here page on their website, and some don't. I had one on my site for several months, and my analytics showed that very few people were visiting it, so I took it down.
Link to related blogs
Create a rabbit trail of content around your site by linking similar content to each other. You could do a "Related Posts" at the bottom of each post, a blog archive page (like mine), or list them in your sidebar (also like I do). When readers see more and more posts that they love, they're more likely to subscribe!
Have a stellar sales page
Blogs are great -- they provide value, they help drive traffic, but will a blog post alone get you clients? I think it depends on the post, and the person, honestly. That's why you should set yourself up a really good sales page with testimonials, packages, prices and availability. And, as always, make it easy for people to contact you!
Want to really optimize your WHOLE site, and not just for Pinterest? Join my free 7-day Refine + Shine email challenge, so you can polish and perfect your website.