Squarespace sometimes gets a bad rap from critics claiming that using the platform can make sites look too cookie-cutter. But, trust me, this doesn’t have to be the case!

    There are actually lots of great ways to customize a Squarespace site, but I’m always surprised by how many people don’t know about these tricks. So in this post, I’m sharing four simple ways to customize and personalize your Squarespace site, so it fits your brand and stands out online.

    Plus, I’ve even included two bonus tips you can use to make your Squarespace site look more customized in about 15 minutes or less!

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    Update Your Template

    When you sign up for Squarespace, initially you have to pick one of their templates to get started. These templates offer a visual representation of what your website might include once you add all the content. They come complete with fonts, colors, graphics, dummy content, etc.

    While it might be easy to stick with the stock content and standard options that Squarespace gives you when you choose the template, one of the most basic ways to make your site stand out is to add all of your own content and change the customization settings so they align with your brand.

    Head to the Style Editor of your Squarespace site to see how easy it is to customize the look of your site by updating elements like backgrounds, buttons, fonts, colors…the list goes on and on!

    Use Index Pages

    First, let me start with a little disclaimer: index pages are only available in certain templates with Squarespace. So check this chart to see if your template has index pages.

    But basically, an index page is a type of page that allows you to use a full-width banner multiple times throughout the page. For example, a template may include an “About Us” banner at top, but scrolling down you may see another banner with a new header called “Meet the Writer.”

    You can customize and use index pages to emphasize different types of content on your site, and to make things more visually appealing and dynamic. Tiffany’s website uses lots of Index pages!

    Get Creative With Graphics, Images & Design Elements

    This may seem like a no-brainer, but it’s incredibly important to use professional-looking, high-quality photos and graphics on your website.

    This goes for all creative entrepreneurs — not just Squarespace users.

    But in relation to making your Squarespace site look and feel more personal and customized, getting creative with your graphics and images is one of the best ways to make sure your site stands out.

    Many Squarespace templates also come with simple design elements like dividers (hint: dividers aren’t the same as index pages) that you can tweak and change by adding new colors, textures, frames, and borders for visual interest

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    If you’re not sure how to get started with creating new dividers in Squarespace, you can always experiment with creating elements with Canva (for example, a dotted line that incorporates your brand colors) and using those on your site in place of the standard Squarespace options. This is what we did for Tiffany’s website above!

    Experiment With Custom CSS

    Ok, I know…this can be intimidating, especially if you know nothing about coding. But don’t freak out yet because it’s actually much easier than you think to add custom CSS to your Squarespace site. (Plus, it’s a great way to make sure you site looks really customized since this tip is totally underutilized.)

    You can find CSS code to customize your site with elements like:

    • Newsletter blocks and photo galleries
    • Personalized animations
    • Links to your social media feeds
    • And lots more!

    These days, it’s easy to find snippets of CSS code for fairly cheap (even free!) online. When you find something you want to use, you just cut and paste the code in the appropriate space…and you’re done! It’s a great way to elevate the overall feel of your Squarespace website.

    A few places to check out:

    Quick Bonus Tips:

    1. Use a favicon

    One small tweak you can make to change the overall impression your website makes on visitors is using a favicon. If you’re not familiar with favicons, they’re the tiny icon at the top left of tabs open in your browser. Squarespace includes its own brand logo favicon as the default on all of its site templates, so it’s a dead giveaway to visitors that you’re using Squarespace (and looks less professional).

    2. Remove “Powered by Squarespace”

    Every Squarespace template comes with a line of text displayed at the bottom of the website that says “Powered by Squarespace.” You’d be surprised by how many businesses leave this at the bottom of their site when it’s so easy to remove. #facepalm

    Now that you know how truly simple it is to customize and personalize a Squarespace site, you may be considering making the jump from WordPress to Squarespace. If that’s the case, be sure to watch the video below for my full tutorial on making a seamless switch over to Squarespace!

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