How do you stand out in your industry? How do you make your business noticeable and visible online? In today’s video, I want to share my experience and what I’ve done to make my brand more visible online.
The first thing I did was start a YouTube channel. This had a huge impact on my business because not a lot of people in my circles were creating video content! There were big entrepreneurs like Gary Vaynerchuk and Marie Forleo with really strong presences, but not many “little” people.
The second thing I did was really put myself out there on blogs and podcasts. I set a goal to be featured 35 times in one year, and I actually surpassed that goal!
Lastly, I niched down. When I began to niche down in my business, that actually made me stand out more within that industry, and made me more memorable.
#PRTips #SmallBusiness #Branding
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