Squarespace or WordPress is the most common question I get as a web designer. Which website builder is right for you as a blogger, or a business owner? And there are other platforms like Shopify that are great website builders, but Squarespace and WordPress are my go-to.
First, let’s look at how tech savvy you are and your budget for your website or hiring a website designer. Squarespace is better if you’re not comfortable with technology and learning website platforms, or if you don’t have the budget to have someone to make updates as needed. Both have lots of website templates available, but WordPress has thousands more (which can also be overwhelming).
Flexibility in design is where WordPress websites win. With website builders designed specifically for WordPress, such as Elementor, you can create elaborate sites without ever having to write a single line of code. Squarespace does have a lot of plugins available from third-party developers. You can host a podcast and have a membership in Squarespace, but there are limitations. Squarespace does have e-mail marketing built-in, but I don’t recommend it just strictly based on my opinion that all-in-one platforms are not a great route.
In terms of SEO, WordPress does have more functionality. But I ranked in google on Squarespace, so it’s not impossible! Squarespace is great for businesses like photographers or newer businesses who just need a few simple pages. WordPress is great if you’re wanting to dive into products, tripwires, podcasting, memberships, etc. I’ve answered more Squarespace questions here.