Yoga instructors need their own yoga website to help communicate their services and class times to clients. While you can advertise your yoga classes on social media, you’re missing out on showing up in local Google searches without a website! Plus, your website could handle taking care of class registration and payment for you, too. Win-win!
So, let’s dive into creating your yoga website!
Decide on a domain
Your domain needs to match your business name as much as possible. For example, let’s say your business name is Atlanta Yoga, but atlantayoga.com is already taken. Next, I would see if atlyoga is available, or atlanta-yoga, etc. If you’re just getting started, then it might also be worth coming up with a new business name altogether. That might seem silly to change your business name because of a domain, but this is how people are going to find you! (It might also be worth not naming your yoga business based on a location, in case you move in the future.)
When you’re buying a domain, make sure to protect your WHOIS information (you should see it as an option). The best places I recommend for buying a domain:
Choose a platform for your yoga website
The first decision is figuring out where you want your website to be built. My first suggestions would be WordPress and Squarespace. Other options include Showit or Heek. I generally recommend Squarespace for those who are not as tech-savvy, and WordPress who are quick-learners and want a website with lots of flexibility. I have more resources on WordPress and Squarespace here:
- Premium Squarespace templates
- Customize Squarespace without a designer
- Squarespace Q&A about themes and domains
There are some platforms out there that offer a “free website” – this is NOT something you want to do. Free websites are usually free because they’re full of ads, or don’t allow you to actually connect a domain to it. If you want to show up in Google search, you want your yoga website to be built on a professional platform. Websites are a tax write-off for your business!
Choose colors for your yoga brand
If you are having a graphic designer design a logo for your business, that will likely include a color scheme. If that’s the case, then you can skip this section!
But, if you don’t have a logo and you’re wanting to create a color scheme for your website – keep it simple. For brands as a whole, I’d recommend no more than 4-5 colors. But even then, for your website, I’d stick to just using 2-3 colors, while the other 1-2 colors can be used on social media or elsewhere in your business. When you keep it simple with your colors (and fonts!), it gives your yoga website a more cohesive and professional feel.
One way to choose a color palette is to search for color palettes on Pinterest. Another great tool for color palettes is Coolors.co, which will even let you enter a hex code, and create a color palette based off of that color.
The last thing I’ll mention about colors on your website is to be consistent in your usage of colors. For example, make all your buttons the same color, and your headings all the same color. Again, this consistency in color usage will help give your website a more consistent and professional feel. Your brand is so important as a wellness professional!
Build your yoga website
Now that you’ve chosen a domain and a website platform, it’s time to actually start building and creating your website. Your website helps build the know, like, and trust factor with your audience – when it has the right elements!
What pages you need on your yoga website:
- Services (or Classes)
- Blog (if you’re going to have one)
Elements you need on your website:
- Social media links
- Newsletter sign-up
- Client testimonials
- Photos of YOU
While I do highly recommend having photos of you, you may also need some stock photos to fill in the gaps. There are plenty of free photo websites like Unsplash, Pexels, and Pixabay that have yoga stock photos for you!
Before you launch your website
You’ve created all of the content for your website, but before you hit publish, there are a few things you still need to do to make it a true success!
- Sign up for and install Google Analytics. It’s important to track the data on your website. You’ll want to see what kind of website traffic you’re getting, where it’s coming from, and where people are going on your website.
- Figure out how you’re going to drive traffic to your website. Your website is not just a “launch it and they will come” piece of real estate. You need to drive traffic to your website either organically or through paid advertisements.
- Submit your yoga website to Google. While Google will likely find your yoga website eventually, you want to help them find it sooner! You’ll want to submit your site to Google (inside of Google Search Console), so they can index your website.
Google Analytics can be intimidating to understand, so here’s a video I did to help you get started:
Examples of yoga websites
I know it can be helpful to see examples of websites, so I wanted to show you some yoga websites out there from other yoga instructors. This is NOT to say that you should copy them – it’s never okay to copy someone’s layout or copy. But, these examples should give you an idea of what you like and dislike on a website.
Yoga on the Square: This is a great example of a yoga studio that has multiple teachers and classes, built on WordPress.
RoseYoga: A simple site with multiple offers, built on Heek.
Southwest Atlanta Yoga: A yoga studio that also offers yoga certification, built on WordPress.
Yen Yoga and Fitness: A yoga studio with several classes, as well as certification, built on Squarespace.
Amy Ippoliti Yoga: A yoga instructor who offers classes, built on Squarespace.
Yoga with Adriene: Adriene is one of the most well-known yoga instructors who only does online classes, built on WordPress.